Skip to content
Sample profile. This is an example profile that shows how Introworth works, not a real person. You can send a message to try the flow, but nobody reads or replies to it and you are never charged.

Putri Zainal

Sample profile

Content Marketing Lead at Standard Chartered · Content and SEO · copywriting, analytics

Works at
Standard Chartered
Location
Kuala Lumpur, Malaysia · MYT (UTC+8)
Experience
9+ years experience
Education
University of the Philippines Diliman
Languages
English, Malay
Advising
Message Connect

Overview

Based in Kuala Lumpur. I work on content and SEO at Standard Chartered. Grew organic traffic from 184k to 1367k monthly visits. Before that: Amazon and Boston Consulting Group. Most at home with editorial and content strategy.

Good reasons to reach out
  • Advice on content and SEO
  • Second opinions on copywriting decisions
  • Thoughtful intros to people in my field
  • Questions about content and SEO
Please don't message about
  • Offshore staffing offers
  • SEO and link-building offers
  • Agency or outsourcing pitches

Travels often; replies within 48 hours

Skills
content strategyeditorialcopywritinganalytics
AdvisingOpen to advising
closes in 3 months

Office hours for new marketing leads: content and SEO and copywriting

Topics
content and SEO, content strategy, editorial
Format
Office hours
Terms
Equity
Capacity
One advisory role at a time
Best for
First-time founders

9 years of content and SEO. Small equity or paid hours - flexible.

Kuala Lumpur, Malaysia · remote OKeditorialanalyticscontent strategy
Open

Experience

  1. Content Marketing Lead
    May 2023 - Present
    Standard Chartered · 3 yr 6 mo · Full-time · Kuala Lumpur, Malaysia
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Built a library of 377 articles that still drives sign-ups.
    • Launched 18 campaigns, 5 of them in new markets.
  2. Growth Marketing Manager
    Sep 2020 - May 2023
    Amazon · 2 yr 8 mo · Full-time · Kuala Lumpur, Malaysia
    • Grew organic traffic from 183k to 1224k monthly visits.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  3. Marketing Associate
    Oct 2017 - Sep 2020
    Boston Consulting Group · 2 yr 11 mo · Contract · Kuala Lumpur, Malaysia
    • Grew organic traffic from 131k to 743k monthly visits.

Projects

Write-up: content and SEO in practice
2024

A long-form guide to content and SEO for people starting out.

Conference talk: lessons from content
2022

What went wrong and what worked while scaling content and SEO.

References

No references yet.

Education

  1. University of the Philippines Diliman
    BS, Journalism
    2013 - 2017

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
Visible to connections

Trusted Partners

SponsoredExplore all sites on OneLifeVibe (opens onelifevibe.com in a new tab)