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Raj Karthik Kapoor

Sample profile

Content Marketing Lead at BlackRock · Content and SEO · editorial, content strategy

Works at
BlackRock
Location
Philadelphia, PA · ET (UTC-5)
Experience
10+ years experience
Education
Cornell University
Languages
English
Advising
Message Connect

Overview

10 years in marketing, the last 2 at BlackRock, where I work on the content team. Grew organic traffic from 113k to 1679k monthly visits. Built a library of 719 articles that still drives sign-ups. Most at home with agency management and editorial.

Good reasons to reach out
  • Advice on content and SEO
  • Speaking or podcast invitations
  • Second opinions on analytics decisions
  • Thoughtful intros to people in my field
Please don't message about
  • Crypto token projects
  • Guest post swaps
Skills
agency managementanalyticscontent strategycopywritingeditorial
AdvisingOpen to advising
closes in 3 months

Office hours for new marketing leads: content and SEO and agency management

Topics
content and SEO, editorial, copywriting
Format
Formal advisor role
Terms
Open to discuss
Capacity
One advisory role at a time
Best for
First-time founders

10 years of content and SEO. Small equity or paid hours - flexible.

Philadelphia, PA · remote OKcopywritinganalyticscontent strategy
Open

Experience

  1. Content Marketing Lead
    Sep 2024 - Present
    BlackRock · 2 yr 2 mo · Full-time · Philadelphia, PA
    • Hired and trained a content team of 7.
    • Grew organic traffic from 128k to 860k monthly visits.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  2. Marketing Associate
    Jun 2021 - Aug 2024
    Dell Technologies · 3 yr 2 mo · Full-time · Philadelphia, PA
    • Launched 16 campaigns, 3 of them in new markets.
    • Grew organic traffic from 125k to 1140k monthly visits.
  3. Growth Marketing Manager
    May 2019 - Jun 2021
    IBM · 2 yr 1 mo · Contract · Philadelphia, PA
    • Grew organic traffic from 186k to 595k monthly visits.
  4. Marketing Associate
    Oct 2016 - May 2019
    Cloudflare · 2 yr 7 mo · Full-time · Philadelphia, PA
    • Built a library of 773 articles that still drives sign-ups.

References

No references yet.

Education

  1. Cornell University
    BS, Psychology
    2012 - 2016

Details

Compensation expectations
What they are targeting for their next role.
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Direct email and a scheduling link.
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