Rajani Meera Rao
SSenior Product Manager at Mphasis · experimentation, SQL
- Mphasis
- Coimbatore, India · IST (UTC+5:30)
- 10+ years experience
- NIT Warangal
- English, Hindi, Tamil
Messaging unavailable
Overview
I've spent 10 years on onboarding and activation - first at Hindustan Unilever, now at Mphasis. Took growth activation from 23% to 57% in three quarters. Before that: Freshworks and Axis Bank. Parent of two, so mostly sleep-deprived.
Good reasons to reach out
- Working sessions on SQL
- Second opinions on lifecycle decisions
- Speaking or podcast invitations
Please don't message about
- Crypto token projects
- Agency or outsourcing pitches
Answers in batches on Fridays
Skills
experimentationSQLroadmappinglifecycleuser researchgrowth
Experience
- Senior Product ManagerJun 2023 - PresentMphasis · 3 yr 4 mo · Full-time · Coimbatore, India
- Launched the growth product in 5 markets.
- Grew growth revenue from $5 million to $41 million ARR.
- Killed 3 features nobody used and shipped the 2 that customers asked for.
- Associate Product ManagerDec 2020 - Jun 2023Freshworks · 2 yr 6 mo · Full-time · Coimbatore, India
- Grew growth revenue from $3 million to $58 million ARR.
- Launched the growth product in 5 markets.
- Product ManagerFeb 2019 - Nov 2020Axis Bank · 1 yr 9 mo · Full-time · Coimbatore, India
- Cut time-to-first-value for new growth customers from 20 days to 2.
- Took growth activation from 18% to 53% in three quarters.
- Associate Product ManagerOct 2016 - Feb 2019Hindustan Unilever · 2 yr 4 mo · Full-time · Coimbatore, India
- Grew growth revenue from $5 million to $47 million ARR.
Projects
Write-up: onboarding and activation in practice
2023A long-form guide to onboarding and activation for people starting out.
Onboarding and activation benchmark
2023Reproducible benchmarks comparing roadmapping and lifecycle on real workloads.
References
No references yet.
Education
- NIT WarangalB.Tech, Business Administration2012 - 2016
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