Rajani Meera Rao

S

Senior Product Manager at Mphasis · experimentation, SQL

Mphasis
Coimbatore, India · IST (UTC+5:30)
10+ years experience
NIT Warangal
English, Hindi, Tamil
Messaging unavailable

Overview

I've spent 10 years on onboarding and activation - first at Hindustan Unilever, now at Mphasis. Took growth activation from 23% to 57% in three quarters. Before that: Freshworks and Axis Bank. Parent of two, so mostly sleep-deprived.

Good reasons to reach out
  • Working sessions on SQL
  • Second opinions on lifecycle decisions
  • Speaking or podcast invitations
Please don't message about
  • Crypto token projects
  • Agency or outsourcing pitches

Answers in batches on Fridays

Skills
experimentationSQLroadmappinglifecycleuser researchgrowth

Experience

  1. Senior Product Manager
    Jun 2023 - Present
    Mphasis · 3 yr 4 mo · Full-time · Coimbatore, India
    • Launched the growth product in 5 markets.
    • Grew growth revenue from $5 million to $41 million ARR.
    • Killed 3 features nobody used and shipped the 2 that customers asked for.
  2. Associate Product Manager
    Dec 2020 - Jun 2023
    Freshworks · 2 yr 6 mo · Full-time · Coimbatore, India
    • Grew growth revenue from $3 million to $58 million ARR.
    • Launched the growth product in 5 markets.
  3. Product Manager
    Feb 2019 - Nov 2020
    Axis Bank · 1 yr 9 mo · Full-time · Coimbatore, India
    • Cut time-to-first-value for new growth customers from 20 days to 2.
    • Took growth activation from 18% to 53% in three quarters.
  4. Associate Product Manager
    Oct 2016 - Feb 2019
    Hindustan Unilever · 2 yr 4 mo · Full-time · Coimbatore, India
    • Grew growth revenue from $5 million to $47 million ARR.

Projects

Write-up: onboarding and activation in practice
2023

A long-form guide to onboarding and activation for people starting out.

Onboarding and activation benchmark
2023

Reproducible benchmarks comparing roadmapping and lifecycle on real workloads.

References

No references yet.

Education

  1. NIT Warangal
    B.Tech, Business Administration
    2012 - 2016

Details

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