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Rakesh Jayaraman

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Content Marketing Lead, Mahindra Group - copywriting · editorial · analytics

Works at
Mahindra Group
Location
Bengaluru, India · IST (UTC+5:30)
Experience
10+ years experience
Education
Delhi Technological University
Languages
English, Hindi, Kannada

Overview

I work on content and SEO at Mahindra Group in Bengaluru. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Launched 8 campaigns, 6 of them in new markets. Before that: InMobi and Google. Most at home with creative testing and copywriting. Trail runner and occasional climber.

Good reasons to reach out
  • Second opinions on analytics decisions
  • Thoughtful intros to people in my field
Please don't message about
  • Guest post swaps
  • Unpaid work or spec projects
  • Paid follower schemes

Checks messages twice a week

Skills
analyticscopywritingcreative testingeditorial

Experience

  1. Content Marketing Lead
    Nov 2024 - Present
    Mahindra Group · 2 yr · Contract · Bengaluru, India
    • Hired and trained a content team of 5.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  2. Growth Marketing Manager
    Apr 2022 - Nov 2024
    InMobi · 2 yr 7 mo · Full-time · Bengaluru, India
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  3. Marketing Associate
    Jun 2020 - Apr 2022
    Google · 1 yr 10 mo · Full-time · Bengaluru, India
    • Launched 15 campaigns, 2 of them in new markets.
    • Grew organic traffic from 149k to 1750k monthly visits.
  4. Growth Marketing Manager
    Aug 2018 - Jun 2020
    American Express · 1 yr 10 mo · Full-time · Bengaluru, India
    • Hired and trained a content team of 3.
  5. Marketing Associate
    Oct 2016 - Aug 2018
    Hindustan Unilever · 1 yr 10 mo · Full-time · Bengaluru, India
    • Built a library of 340 articles that still drives sign-ups.

References

No references yet.

Education

  1. Delhi Technological University
    B.Tech, Economics
    2012 - 2016

Details

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