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Rakesh Vijay Nair

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Data Analyst, Salesforce - incrementality · marketing mix modelling · SQL

Works at
Salesforce
Location
Hyderabad, India · IST (UTC+5:30)
Experience
2+ years experience
Education
NIT Warangal
Languages
English, Hindi, Telugu

Overview

I work on marketing analytics at Salesforce in Hyderabad. Replaced 42 hand-built dashboards with one metrics layer people trust. Built the marketing science models now used in 6 product decisions a quarter.

Good reasons to reach out
  • Second opinions on attribution decisions
  • Questions about marketing analytics
  • Working sessions on R
Please don't message about
  • Unpaid work or spec projects
  • Courses and coaching offers
  • Crypto token projects

Fastest replies in the morning

Skills
recommender systemsattributionSQLLookerRmarketing mix modellingincrementality

Experience

  1. Data Analyst
    Nov 2025 - Present
    Salesforce · 1 yr · Full-time · Hyderabad, India
    • Wrote the metric definitions the leadership team reviews every week.
    • Taught SQL to 122 non-analysts.
    • Replaced 68 hand-built dashboards with one metrics layer people trust.
  2. Data Analyst
    Oct 2024 - Nov 2025
    Nykaa · 1 yr 1 mo · Full-time · Hyderabad, India
    • Replaced 110 hand-built dashboards with one metrics layer people trust.
    • Wrote the metric definitions the leadership team reviews every week.

References

No references yet.

Education

  1. NIT Warangal
    B.Tech, Operations Research
    2020 - 2024

Details

Compensation expectations
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