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Rasmus Lindqvist

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Senior Product Manager at McKinsey & Company | ex-Adyen

Works at
McKinsey & Company
Location
Oslo, Norway · CET (UTC+1)
Experience
10+ years experience
Education
ESADE
Languages
English, Norwegian
AdvisingOpen to work
Message Connect

Overview

10 years in product management, the last 1 at McKinsey & Company, where I work on the growth team. Took growth activation from 19% to 52% in three quarters. Grew growth revenue from $3 million to $15 million ARR. Before that: Adyen and Accenture. Most at home with lifecycle and growth. Coffee nerd.

Good reasons to reach out
  • Advice on onboarding and activation
  • Roles in onboarding and activation
  • Speaking or podcast invitations
  • Working sessions on user research
  • Questions about onboarding and activation
Please don't message about
  • Crypto token projects
  • Feature requests for my employer's product
  • Sales demos

Fastest replies in the morning

Skills
lifecyclegrowthuser researchSQLexperimentation
AdvisingOpen to advising
closes in 3 months

Office hours for engineers moving into product: onboarding and activation and user research

Topics
onboarding and activation, SQL, user research
Format
Formal advisor role
Terms
Paid
Capacity
A few async reviews a month
Best for
Teams scaling past 50 people

10 years of onboarding and activation. Small equity or paid hours - flexible.

Oslo, Norwaylifecyclegrowthsql
Open
Open to workLooking for a role
closes in 3 months

Staff Product Manager roles in mobility - Oslo or remote

Target roles
Staff Product Manager
Level
Staff / Principal
Industries
Fintech, Developer tools
Work mode
On-site
Available
60 days notice
Work authorization
Authorized to work in Norway
What I'm looking for
Early-stage company (seed) where onboarding and activation is core to the product.
Not interested in
Night shifts

10 years in onboarding and activation. Strongest at user research and experimentation. Can start in about six weeks.

Oslo, Norway · remote OKlifecyclegrowthuser research
Open

Experience

  1. Senior Product Manager
    Dec 2025 - Present
    McKinsey & Company · 11 mo · Full-time · Oslo, Norway
    • Grew growth revenue from $7 million to $55 million ARR.
    • Ran 96 customer interviews before writing the first spec.
    • Took growth activation from 34% to 53% in three quarters.
  2. Product Manager
    May 2022 - Dec 2025
    Adyen · 3 yr 7 mo · Full-time · Oslo, Norway
    • Took growth activation from 20% to 46% in three quarters.
  3. Product Manager
    Sep 2019 - May 2022
    Accenture · 2 yr 8 mo · Full-time · Oslo, Norway
    • Killed 8 features nobody used and shipped the 2 that customers asked for.
    • Grew growth revenue from $8 million to $32 million ARR.
  4. Associate Product Manager
    Oct 2016 - Sep 2019
    Parkway Group · 2 yr 11 mo · Full-time · Oslo, Norway
    • Took growth activation from 22% to 43% in three quarters.
    • Cut time-to-first-value for new growth customers from 12 days to 2.

Projects

Conference talk: lessons from growth
2025

What went wrong and what worked while scaling onboarding and activation.

References

No references yet.

Education

  1. ESADE
    MBA, Business Administration
    2017 - 2019
  2. University of Amsterdam
    BSc, Engineering
    2013 - 2016

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
Visible to connections

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