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Ravi Khan

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Content Marketing Lead, Tesco - content strategy · editorial · copywriting

Works at
Tesco
Location
Manchester, UK · GMT (UTC+0)
Experience
6+ years experience
Education
University of Edinburgh
Languages
English

Overview

I've spent 6 years on content and SEO - first at Barclays, now at Tesco. Grew organic traffic from 72k to 460k monthly visits. Launched 13 campaigns, 2 of them in new markets. Before that: NatWest and Barclays. Big believer in written communication.

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  • Questions about content and SEO
  • Speaking or podcast invitations
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  • Offshore staffing offers
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Skills
developer relationsanalyticscopywritingeditorialcontent strategy

Experience

  1. Content Marketing Lead
    Jun 2024 - Present
    Tesco · 2 yr 5 mo · Full-time · Manchester, UK
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Hired and trained a content team of 11.
  2. Growth Marketing Manager
    Oct 2021 - Feb 2024
    NatWest · 2 yr 4 mo · Full-time · Manchester, UK
    • Built a library of 194 articles that still drives sign-ups.
    • Launched 10 campaigns, 6 of them in new markets.
  3. Marketing Associate
    Oct 2020 - Oct 2021
    Barclays · 1 yr · Full-time · Manchester, UK
    • Built a library of 382 articles that still drives sign-ups.
    • Launched 7 campaigns, 4 of them in new markets.

References

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Education

  1. University of Edinburgh
    MA, Economics
    2020 - 2022
  2. UCL
    BSc, Economics
    2016 - 2019

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