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Overview
I've spent 12 years on B2B dashboards - first at McKinsey & Company, now at Talabat. Brought the enterprise flows to WCAG 2.2 AA. Ran 100 usability sessions and turned them into a research repository. Before that: Google and EY. Most at home with information architecture and data visualisation. Chess on lunch breaks.
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- Thoughtful intros to people in my field
- Working sessions on Figma
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- Unpaid design tests
- Agency or outsourcing pitches
- Generic networking requests
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Skills
information architecturedata visualisationFigmaforms
Experience
- Design ManagerDec 2024 - PresentTalabat · 1 yr 11 mo · Full-time · Dubai, UAE
- Cut support tickets about enterprise by 54% with clearer copy and states.
- Shipped the enterprise redesign that lifted task completion 18%.
- Built a component library 25 engineers ship with every day.
- Staff Product DesignerOct 2021 - Dec 2024Google · 3 yr 2 mo · Full-time · Dubai, UAE
- Ran 128 usability sessions and turned them into a research repository.
- Brought the enterprise flows to WCAG 2.2 AA.
- Senior Product DesignerMar 2019 - Oct 2021EY · 2 yr 7 mo · Full-time · Dubai, UAE
- Shipped the enterprise redesign that lifted task completion 23%.
- Ran 43 usability sessions and turned them into a research repository.
- Product DesignerJun 2015 - Nov 2018Etihad Airways · 3 yr 5 mo · Full-time · Dubai, UAE
- Built a component library 44 engineers ship with every day.
- UX ResearcherOct 2014 - Jun 2015McKinsey & Company · 8 mo · Full-time · Dubai, UAE
- Brought the enterprise flows to WCAG 2.2 AA.
References
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Education
- Tel Aviv UniversityBA, Industrial Design2010 - 2014
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