Reid Watkins
SGrowth Marketing Manager at Elmstead Consulting | ex-Rogers
- Elmstead Consulting
- Waterloo, ON · ET (UTC-5)
- 7+ years experience
- Rotman School of Management
- English
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Overview
Growth Marketing Manager at Elmstead Consulting, focused on performance marketing. Rebuilt the acquisition reporting so every rupee and dollar of spend is traceable. Launched 18 campaigns, 3 of them in new markets. Previously at Rogers. Most at home with attribution and CAC/LTV.
Good reasons to reach out
- Second opinions on CAC/LTV decisions
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- Courses and coaching offers
- Paid follower schemes
Skills
Google Adspaid socialCAC/LTVattributioncreative testing
Experience
- Growth Marketing ManagerJul 2022 - PresentElmstead Consulting · 4 yr 3 mo · Full-time · Waterloo, ON
- Hired and trained a acquisition team of 9.
- Launched 13 campaigns, 2 of them in new markets.
- Ran 883 creative tests a year across paid social.
- Marketing AssociateFeb 2020 - Jul 2022Rogers · 2 yr 5 mo · Full-time · Waterloo, ON
- Cut blended CAC by 34% while doubling spend.
References
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Education
- Rotman School of ManagementMBA, Business Administration2021 - 2023
- University of British ColumbiaBSc, Marketing2014 - 2018
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