Renata Rocha

S

Head of Marketing at Keystone Analytics | ex-Grupo Bimbo

Keystone Analytics
São Paulo, Brazil · BRT (UTC-3)
16+ years experience
Unicamp
English, Portuguese, German
Hiring
Messaging unavailable

Overview

I lead community at Keystone Analytics in São Paulo. Hired and trained a community team of 5. Before that: Grupo Bimbo and Accenture. Coffee nerd.

Good reasons to reach out
  • Candidates for the role I'm hiring for
  • Thoughtful intros to people in my field
  • Second opinions on events decisions
  • Speaking or podcast invitations
Please don't message about
  • Courses and coaching offers
  • Agency or outsourcing pitches
  • Paid follower schemes

Replies on weekends

Skills
ABMcommunity buildingeventsdeveloper relationssocialpartnerships
HiringHiring for a role
closes in 3 months

Hiring a senior growth marketer for the community team - São Paulo or remote

Role
Senior growth marketer
Level
Senior
Type
Full-time
Work mode
Remote
Compensation
$189k-$220k
Team
Community, 14 people
Start
Within two months
Must have
Campaigns you can show results for Strong writing Comfort with ambiguity
Process
Two interviews and a paid trial day

Comp R$19k-R$40k a month. Three interviews over a week. Message me with one thing you shipped that you're proud of.

São Paulo, Brazil · remote OKdeveloper relationscommunity buildingevents
Open

Experience

  1. Head of Marketing
    Dec 2022 - Present
    Keystone Analytics · 3 yr 10 mo · Full-time · São Paulo, Brazil
    • Launched 19 campaigns, 3 of them in new markets.
    • Hired and trained a community team of 6.
    • Ran 44 meetups across 14 cities.
  2. Growth Marketing Manager
    Nov 2019 - Dec 2022
    Grupo Bimbo · 3 yr 1 mo · Full-time · São Paulo, Brazil
    • Ran 86 meetups across 13 cities.
    • Rebuilt the community reporting so every rupee and dollar of spend is traceable.
  3. Content Marketing Lead
    Dec 2016 - Nov 2019
    Accenture · 2 yr 11 mo · Full-time · São Paulo, Brazil
    • Hired and trained a community team of 7.
  4. Content Marketing Lead
    Dec 2013 - Dec 2016
    Microsoft · 3 yr · Full-time · São Paulo, Brazil
    • Built a community of 80 thousand members from zero.
  5. Product Marketing Manager
    Nov 2010 - Dec 2013
    Clip · 3 yr 1 mo · Full-time · São Paulo, Brazil
    • Cut time-to-first-value for new payments customers from 19 days to 2.

Projects

Side project: a budgeting app
2023

Built with events and developer relations. 1001 people used it last year.

Community benchmark
2022

Reproducible benchmarks comparing events and developer relations on real workloads.

References

No references yet.

Education

  1. Unicamp
    Bacharelado, Psychology
    2002 - 2006

Details

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