Rakesh Vignesh Sastry

S

Growth Marketing Manager at Zomato · attribution, paid social

Zomato
Chennai, India · IST (UTC+5:30)
7+ years experience
IIM Ahmedabad
English, Hindi, Tamil
Open to work
Messaging unavailable

Overview

Currently at Zomato, where I work on performance marketing. Ran 493 creative tests a year across paid social. Most at home with CAC/LTV and creative testing. I play football every Sunday.

Good reasons to reach out
  • Roles in performance marketing
  • Thoughtful intros to people in my field
  • Second opinions on attribution decisions
Please don't message about
  • Agency or outsourcing pitches
  • Unpaid work or spec projects
  • SEO and link-building offers

Travels often; replies within 48 hours

Skills
attributionpaid socialGoogle Adscreative testingCAC/LTV
Open to workLooking for a role
closes in 3 months

Growth Marketing Manager roles in healthtech - Chennai or remote

Target roles
Growth Marketing Manager
Level
Senior
Industries
Developer tools, Fintech
Work mode
Hybrid
Available
60 days notice
Work authorization
Indian citizen, open to relocating
What I'm looking for
Scope to lead performance marketing work, with a manager who gives direct feedback.
Not interested in
Agencies and outsourcing firms

7 years in performance marketing. Strongest at creative testing and CAC/LTV. Open to the right conversation.

Chennai, India · remote OKcreative testingpaid socialgoogle ads
Open

Experience

  1. Growth Marketing Manager
    Mar 2024 - Present
    Zomato · 2 yr 7 mo · Contract · Chennai, India
    • Rebuilt the acquisition reporting so every rupee and dollar of spend is traceable.
    • Launched 7 campaigns, 6 of them in new markets.
    • Cut blended CAC by 42% while doubling spend.
  2. Marketing Associate
    Jun 2022 - Mar 2024
    Morgan Stanley · 1 yr 9 mo · Full-time · Chennai, India
    • Launched 14 campaigns, 4 of them in new markets.
    • Cut blended CAC by 27% while doubling spend.
  3. Marketing Associate
    Mar 2021 - Jun 2022
    LTIMindtree · 1 yr 3 mo · Full-time · Chennai, India
    • Ran 623 creative tests a year across paid social.
    • Launched 8 campaigns, 6 of them in new markets.
  4. Marketing Associate
    Aug 2019 - Jan 2021
    Freshworks · 1 yr 5 mo · Full-time · Chennai, India
    • Ran 292 creative tests a year across paid social.

Projects

Open-source CAC/LTV toolkit
2023

A small library for performance marketing that 489 developers star on GitHub.

References

No references yet.

Education

  1. IIM Ahmedabad
    MBA, Business Administration
    2022 - 2024
  2. College of Engineering, Pune
    B.Tech, Psychology
    2015 - 2019

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
Visible to connections

Trusted Partners

Sponsored