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Overview
Content Marketing Lead at Meta, focused on content and SEO. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Grew organic traffic from 59k to 531k monthly visits. Before that: TSMC and Gojek. Board games, hiking, and terrible puns.
Good reasons to reach out
- Thoughtful intros to people in my field
- Speaking or podcast invitations
Please don't message about
- Generic networking requests
- Courses and coaching offers
- Agency or outsourcing pitches
Skills
editorialanalyticscopywritingcontent strategy
Experience
- Content Marketing LeadNov 2024 - PresentMeta · 2 yr · Full-time · Melbourne, Australia
- Hired and trained a content team of 9.
- Launched 8 campaigns, 5 of them in new markets.
- Built a library of 291 articles that still drives sign-ups.
- Growth Marketing ManagerSep 2023 - Nov 2024TSMC · 1 yr 2 mo · Full-time · Melbourne, Australia
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
- Marketing AssociateJun 2020 - Sep 2023Gojek · 3 yr 3 mo · Full-time · Melbourne, Australia
- Grew organic traffic from 55k to 1165k monthly visits.
- Launched 20 campaigns, 5 of them in new markets.
- Marketing AssociateOct 2018 - Jun 2020Amazon · 1 yr 8 mo · Full-time · Melbourne, Australia
- Built a library of 452 articles that still drives sign-ups.
- Grew organic traffic from 72k to 441k monthly visits.
Projects
Content and SEO benchmark
2023Reproducible benchmarks comparing analytics and editorial on real workloads.
References
No references yet.
Education
- Monash UniversityBCom, Business Administration2014 - 2018
Details
Compensation expectations
What they are targeting for their next role.
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Direct contact details
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