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Overview
I've spent 10 years on content and SEO - first at Cognizant, now at Cisco. Built a library of 244 articles that still drives sign-ups. Before that: ICICI Bank and SAP. Parent of two, so mostly sleep-deprived.
Good reasons to reach out
- Thoughtful intros to people in my field
Please don't message about
- Paid follower schemes
- Offshore staffing offers
Answers in batches on Fridays
Skills
editorialanalyticscopywritingcontent strategy
Experience
- Content Marketing LeadJun 2023 - PresentCisco · 3 yr 5 mo · Full-time · Mumbai, India
- Launched 14 campaigns, 2 of them in new markets.
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
- Growth Marketing ManagerSep 2021 - Jun 2023ICICI Bank · 1 yr 9 mo · Full-time · Mumbai, India
- Hired and trained a content team of 3.
- Marketing AssociateJun 2018 - Sep 2021SAP · 3 yr 3 mo · Full-time · Mumbai, India
- Grew organic traffic from 93k to 596k monthly visits.
- Built a library of 265 articles that still drives sign-ups.
- Marketing AssociateOct 2016 - Jun 2018Cognizant · 1 yr 8 mo · Full-time · Mumbai, India
- Built a library of 158 articles that still drives sign-ups.
- Grew organic traffic from 146k to 431k monthly visits.
Projects
Conference talk: lessons from content
2026What went wrong and what worked while scaling content and SEO.
Open-source content strategy toolkit
2026A small library for content and SEO that 656 developers star on GitHub.
References
No references yet.
Education
- XLRI JamshedpurMBA, Business Administration2019 - 2021
- College of Engineering, PuneB.Tech, Journalism2012 - 2016
Details
Compensation expectations
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Direct contact details
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