Samuel Williams

S

Co-founder & COO at Forge AI · HR software

Forge AI
Los Angeles, CA · PT (UTC-8)
12+ years experience
UC Berkeley
English, Arabic
Raising
Messaging unavailable

Overview

I started Forge AI to fix HR software for teams who were tired of the workarounds. Raised $34 million across 2 rounds. Took Forge AI from zero to $11 million ARR. Before that: Wells Fargo and KPMG. I speak at conferences a couple of times a year.

Good reasons to reach out
  • Investors who back our stage and sector
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Answers in batches on Fridays

Skills
paymentsSaaSpayrollHR techsales
RaisingRaising capital
closes in 3 months

Pre-seed round open - energy audits for hardware startups, 124 paying customers

Stage
Pre-seed
Raising
$1.5M
Instrument
Priced round
Committed so far
$670k from an existing fund
Lead investor
Lead in place
Traction
124 paying customers after 29 months
Use of funds
18 months of runway to Series A milestones

124 paying customers after 29 months. Looking for investors who know B2B SaaS and can help with hiring.

Los Angeles, CA · remote OKsalespaymentshr tech
Open

Experience

  1. Co-founder & COO
    Aug 2022 - Present
    Forge AI · 4 yr 2 mo · Full-time · Los Angeles, CA
    • Raised $3 million across 2 rounds.
    • Grew the team to 15 people across 5 countries.
    • Previously built and sold a small HR software company.
  2. Product Manager
    Feb 2020 - Apr 2022
    Wells Fargo · 2 yr 2 mo · Full-time · Los Angeles, CA
    • Grew payments revenue from $6 million to $28 million ARR.
    • Killed 6 features nobody used and shipped the 4 that customers asked for.
  3. Associate Product Manager
    Jun 2016 - Feb 2020
    KPMG · 3 yr 8 mo · Full-time · Los Angeles, CA
    • Ran 66 customer interviews before writing the first spec.
    • Took payments activation from 29% to 54% in three quarters.
  4. Director of Product
    Jul 2014 - Mar 2016
    DoorDash · 1 yr 8 mo · Full-time · Los Angeles, CA
    • Cut time-to-first-value for new payments customers from 12 days to 2.
    • Ran 194 customer interviews before writing the first spec.

References

No references yet.

Education

  1. UC Berkeley
    BA, Computer Science
    2010 - 2014

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