Sebastian Benitez

Content Marketing Lead at Basil Health | ex-Accenture

Basil Health

Buenos Aires, Argentina · ART (UTC-3)

8+ years experience

Unicamp

English, Spanish

Messaging unavailable

Overview

Based in Buenos Aires. I work on content and SEO at Basil Health. Grew organic traffic from 84k to 1639k monthly visits. Before that: Accenture and Microsoft. Most at home with editorial and pipeline. Gardening and composting evangelist.

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Speaking or podcast invitations
Thoughtful intros to people in my field
Second opinions on pipeline decisions

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Offshore staffing offers
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Best reached early in the week

Skills

editorialpipelineanalyticscopywritingcontent strategy

Experience

Content Marketing Lead
Jun 2022 - Present
Basil Health · 4 yr 4 mo · Full-time · Buenos Aires, Argentina
- Hired and trained a content team of 10.
- Launched 17 campaigns, 6 of them in new markets.
Growth Marketing Manager
May 2020 - Jun 2022
Accenture · 2 yr 1 mo · Full-time · Buenos Aires, Argentina
- Built a library of 894 articles that still drives sign-ups.
Marketing Associate
Dec 2018 - May 2020
Microsoft · 1 yr 5 mo · Full-time · Buenos Aires, Argentina
- Grew organic traffic from 181k to 658k monthly visits.
- Built a library of 808 articles that still drives sign-ups.

Projects

Open-source pipeline toolkit

2023

A small library for content and SEO that 153 developers star on GitHub.

References

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Education

Unicamp
Bacharelado, Psychology
2013 - 2017

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