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Overview
Content Marketing Lead at Boston Consulting Group, focused on content and SEO. Built a library of 707 articles that still drives sign-ups. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Before that: HubSpot and General Motors. Most at home with copywriting and content strategy. Jazz piano, badly.
Good reasons to reach out
- Second opinions on analytics decisions
- Questions about content and SEO
Please don't message about
- Unpaid work or spec projects
- Paid follower schemes
- Agency or outsourcing pitches
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Skills
editorialanalyticscopywritingcontent strategy
Experience
- Content Marketing LeadJul 2023 - PresentBoston Consulting Group · 3 yr 4 mo · Full-time · Dallas, TX
- Grew organic traffic from 147k to 880k monthly visits.
- Launched 17 campaigns, 3 of them in new markets.
- Hired and trained a content team of 4.
- Product Marketing ManagerJan 2022 - Jul 2023HubSpot · 1 yr 6 mo · Full-time · Dallas, TX
- Launched the creator product in 5 markets.
- Killed 3 features nobody used and shipped the 4 that customers asked for.
- Marketing AssociateOct 2019 - Jan 2022General Motors · 2 yr 3 mo · Full-time · Dallas, TX
- Launched 6 campaigns, 4 of them in new markets.
- Built a library of 184 articles that still drives sign-ups.
References
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Education
- WhartonMBA, Business Administration2018 - 2020
- NYUBA, Psychology2014 - 2018
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