Shalini Aishwarya Swaminathan

Co-founder & COO, Yarrow Finance - compliance · lending · growth

Yarrow Finance

Hyderabad, India · IST (UTC+5:30)

12+ years experience

NIT Warangal

English, Hindi, Telugu

Raising

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Overview

Co-founder & COO of Yarrow Finance, working on consumer finance. Raised $19 million across 3 rounds. Took Yarrow Finance from zero to $10 million ARR. Most at home with lending and compliance. Kannada theatre fan.

Good reasons to reach out

Investors who back our stage and sector
Early customers and design partners
Speaking or podcast invitations

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Offshore staffing offers
SEO and link-building offers
Courses and coaching offers

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Skills

SaaSgrowthconsumer fintechcompliancelending

RaisingRaising capital

closes in 3 months

Series A round open - school fee payments for hardware startups, 25% month-on-month growth

Stage: Series A
Raising: $1M
Instrument: Convertible note
Committed so far: Opening the round now
Lead investor: Lead in place
Traction: 25% month-on-month growth after 24 months
Use of funds: Product and compliance

25% month-on-month growth after 24 months. Looking for investors who know travel and can help with enterprise sales.

Hyderabad, Indiasaascompliancegrowth

Open

Experience

Co-founder & COO
Jan 2025 - Present
Yarrow Finance · 1 yr 9 mo · Full-time · Hyderabad, India
- Signed 178 paying customers, 15 of them enterprises.
- Previously built and sold a small consumer finance company.
Sales Development Representative
Sep 2022 - Jan 2025
Cisco · 2 yr 4 mo · Full-time · Hyderabad, India
- Opened 10 new logos over $3 million ACV in the region.
Enterprise Account Executive
Mar 2019 - Sep 2022
Morgan Stanley · 3 yr 6 mo · Full-time · Hyderabad, India
- Closed 151% of quota two years running.
- Signed 27 channel partners that now source 24% of pipeline.
Partnerships Manager
Aug 2017 - Mar 2019
Bajaj Finserv · 1 yr 7 mo · Full-time · Hyderabad, India
- Opened 12 new logos over $1 million ACV in the region.
Partnerships Manager
Nov 2014 - May 2017
Mahindra Group · 2 yr 6 mo · Full-time · Hyderabad, India
- Opened 5 new logos over $4 million ACV in the region.

Projects

Open-source consumer fintech toolkit

2023

A small library for consumer finance that 650 developers star on GitHub.

References

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Education

NIT Warangal
B.Tech, Economics
2000 - 2004

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