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Overview
Content Marketing Lead at Visa, focused on content and SEO. Launched 16 campaigns, 6 of them in new markets. Built a library of 606 articles that still drives sign-ups. Before that: HubSpot and Robinhood. Most at home with content strategy and editorial. Parent of two, so mostly sleep-deprived.
Good reasons to reach out
- Second opinions on editorial decisions
- Thoughtful intros to people in my field
- Working sessions on copywriting
Please don't message about
- Offshore staffing offers
- Courses and coaching offers
- Agency or outsourcing pitches
Best reached early in the week
Skills
content strategycopywritingeditorialanalytics
Experience
- Content Marketing LeadDec 2023 - PresentVisa · 2 yr 11 mo · Full-time · San Diego, CA
- Launched 6 campaigns, 4 of them in new markets.
- Grew organic traffic from 143k to 1602k monthly visits.
- Product Marketing ManagerJan 2021 - Dec 2023HubSpot · 2 yr 11 mo · Full-time · San Diego, CA
- Launched the AI products product in 13 markets.
- Marketing AssociateMay 2019 - Jan 2021Robinhood · 1 yr 8 mo · Full-time · San Diego, CA
- Built a library of 492 articles that still drives sign-ups.
- Launched 8 campaigns, 2 of them in new markets.
- Marketing AssociateOct 2016 - May 2019Lyft · 2 yr 7 mo · Full-time · San Diego, CA
- Launched 15 campaigns, 4 of them in new markets.
- Built a library of 403 articles that still drives sign-ups.
References
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Education
- Ohio State UniversityBA, Marketing2011 - 2015
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