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Overview
9 years in marketing, the last 4 at Indeed, where I work on the content team. Grew organic traffic from 66k to 1309k monthly visits. Before that: GSK and PwC. Most at home with content strategy and editorial. I mentor students through university programmes.
Good reasons to reach out
- Questions about content and SEO
- Second opinions on analytics decisions
Please don't message about
- Paid follower schemes
- SEO and link-building offers
Skills
content strategycopywritingeditorialanalytics
Experience
- Content Marketing LeadDec 2022 - PresentIndeed · 3 yr 11 mo · Full-time · Birmingham, UK
- Built a library of 645 articles that still drives sign-ups.
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
- Product Marketing ManagerSep 2020 - Dec 2022GSK · 2 yr 3 mo · Full-time · Birmingham, UK
- Grew creator revenue from $6 million to $31 million ARR.
- Killed 6 features nobody used and shipped the 3 that customers asked for.
- Marketing AssociateDec 2017 - Sep 2020PwC · 2 yr 9 mo · Full-time · Birmingham, UK
- Built a library of 876 articles that still drives sign-ups.
- Grew organic traffic from 75k to 1554k monthly visits.
References
No references yet.
Education
- Imperial College LondonMEng, Communications2017 - 2019
- King's College LondonBSc, Communications2014 - 2017
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