Smita Sood

Director of Design at Microsoft · Fintech UX

Microsoft

Hyderabad, India · IST (UTC+5:30)

13+ years experience

BITS Pilani

English, Hindi, Telugu

Co-founder Advising

Messaging unavailable

Overview

Based in Hyderabad. I lead fintech UX at Microsoft. Cut support tickets about money movement by 33% with clearer copy and states. Before that: Zerodha and Mastercard. Most at home with trust and forms. Yoga every morning.

Good reasons to reach out

Advice on fintech UX
People who want to build this with me
Working sessions on Android
Second opinions on forms decisions
Questions about fintech UX

Please don't message about

Offshore staffing offers
SEO and link-building offers
Agency or outsourcing pitches

Travels often; replies within 48 hours

Skills

FigmaAndroidtrustinteraction designforms

Co-founderLooking for a co-founder

closes in 3 months

Looking for a design-minded co-founder for pharmacy logistics for pharmacies

The idea: Pharmacy logistics for pharmacies
Stage: Prototype
I bring: 5 years in fintech UX
Looking for: Product-minded engineer
Commitment: Full-time now
Location: Hyderabad or remote

I bring 13 years of fintech UX (currently Microsoft). Ideally you've built ML systems in production. Pre-product, some customer interviews done.

Hyderabad, India · remote OKinteraction designformstrust

Open

AdvisingOpen to advising

closes in 3 months

Open to advising Series A teams on Android

Topics: fintech UX, Figma, forms
Format: Calls
Terms: Equity
Capacity: Two calls a month
Best for: Seed to Series A teams

13 years of fintech UX. One call a month or async reviews.

Hyderabad, Indiaformsfigmatrust

Open

Experience

Director of Design
Mar 2023 - Present
Microsoft · 3 yr 7 mo · Contract · Hyderabad, India
- Ran 46 usability sessions and turned them into a research repository.
- Built a component library 84 engineers ship with every day.
- Brought the money movement flows to WCAG 2.2 AA.
Product Designer
Jun 2019 - Mar 2023
Zerodha · 3 yr 9 mo · Full-time · Hyderabad, India
- Cut support tickets about money movement by 21% with clearer copy and states.
UX Researcher
May 2016 - Jun 2019
Mastercard · 3 yr 1 mo · Full-time · Hyderabad, India
- Cut support tickets about money movement by 31% with clearer copy and states.
UX Researcher
Jan 2014 - May 2016
Tech Mahindra · 2 yr 4 mo · Full-time · Hyderabad, India
- Shipped the money movement redesign that lifted task completion 25%.
- Built a component library 41 engineers ship with every day.

References

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Education

BITS Pilani
B.E., Interaction Design
2008 - 2012

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