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Somchai Somchai Sukprasert

Sample profile

Director of Product at Upland Digital | ex-Westpac

Works at
Upland Digital
Location
Bangkok, Thailand · ICT (UTC+7)
Experience
11+ years experience
Education
Waseda University
Languages
English, Thai, French
Hiring
Message Connect

Overview

Director of Product at Upland Digital, focused on onboarding and activation. Cut time-to-first-value for new growth customers from 20 days to 2. Grew growth revenue from $5 million to $47 million ARR. Before that: Westpac and Accenture. Parent of two, so mostly sleep-deprived.

Good reasons to reach out
  • Candidates for the role I'm hiring for
  • Second opinions on growth decisions
  • Working sessions on user research
Please don't message about
  • Courses and coaching offers
  • SEO and link-building offers
  • Unpaid work or spec projects

Checks messages twice a week

Skills
growthlifecycleuser researchSQL
HiringHiring for a role
closes in 3 months

Hiring a senior pm for the growth team - Bangkok or remote

Role
Senior pm
Level
Senior
Type
Full-time
Work mode
Remote
Compensation
$137k-$190k + equity
Team
Growth, 10 people
Start
Within a month
Must have
Production experience with user research Production experience with growth Comfort with ambiguity
Process
Intro call, technical deep dive, team chat

Comp S$125k-S$232k. Four conversations, no take-home. Message me with one thing you shipped that you're proud of.

Bangkok, Thailand · remote OKlifecycleuser researchsql
Open

Experience

  1. Director of Product
    Apr 2025 - Present
    Upland Digital · 1 yr 7 mo · Full-time · Bangkok, Thailand
    • Ran 155 customer interviews before writing the first spec.
    • Grew growth revenue from $9 million to $24 million ARR.
    • Killed 8 features nobody used and shipped the 3 that customers asked for.
  2. Product Manager
    Dec 2022 - Apr 2025
    Westpac · 2 yr 4 mo · Full-time · Bangkok, Thailand
    • Took growth activation from 19% to 54% in three quarters.
  3. Senior Product Manager
    Nov 2019 - Dec 2022
    Accenture · 3 yr 1 mo · Full-time · Bangkok, Thailand
    • Ran 78 customer interviews before writing the first spec.
    • Grew growth revenue from $8 million to $47 million ARR.
  4. Product Manager
    Aug 2018 - Nov 2019
    Hyundai Motor · 1 yr 3 mo · Full-time · Bangkok, Thailand
    • Launched the growth product in 14 markets.
    • Took growth activation from 29% to 42% in three quarters.
  5. Principal Product Manager
    Feb 2016 - Aug 2018
    PropertyGuru · 2 yr 6 mo · Full-time · Bangkok, Thailand
    • Sit on 4 boards.

References

No references yet.

Education

  1. Waseda University
    BA, Design
    2002 - 2006

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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