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Sonia Ali

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Principal Product Manager at Meta · B2B SaaS platforms · enterprise, roadmapping

Works at
Meta
Location
Manchester, UK · GMT (UTC+0)
Experience
14+ years experience
Education
University College Dublin
Languages
English, French
Open to workAdvising
Message Connect

Overview

I've spent 15 years on B2B SaaS platforms - first at BAE Systems, now at Meta. Took platform activation from 30% to 50% in three quarters. Before that: Deliveroo and Just Eat Takeaway. Most at home with B2B SaaS and enterprise. I volunteer with a food bank on weekends.

Good reasons to reach out
  • Roles in climate
  • Advice on climate
  • Speaking or podcast invitations
  • Questions about climate
  • Working sessions on B2B SaaS
Please don't message about
  • Generic networking requests
  • SEO and link-building offers

Replies within two days

Skills
roadmappingpricing & packagingenterpriseB2B SaaS
Open to workLooking for a role
closes in 3 months

Next role: Product Manager in edtech, Manchester or hybrid

Target roles
Product Manager
Level
Mid
Industries
Fintech, Developer tools
Work mode
Remote
Available
90 days notice
Work authorization
Authorized to work in the UK
What I'm looking for
Scope to lead climate work, with a manager who gives direct feedback.
Not interested in
Contract-only roles

15 years in B2B SaaS platforms. Strongest at pricing & packaging and enterprise. Available immediately.

Manchester, UKroadmappingenterpriseb2b saas
Open
AdvisingOpen to advising
closes in 3 months

Open to advising Series A teams on enterprise

Topics
climate, enterprise, roadmapping
Format
Formal advisor role
Terms
Paid
Capacity
A few async reviews a month
Best for
Seed to Series A teams

15 years of B2B SaaS platforms. Can review plans, decks and hiring loops.

Manchester, UK · remote OKenterpriseb2b saasroadmapping
Open

Experience

  1. Principal Product Manager
    Oct 2023 - Present
    Meta · 3 yr 1 mo · Full-time · Manchester, UK
    • Led or co-led 39 investments, 8 of them now at Series B or later.
    • Backed 51 founders at pre-seed and seed.
  2. Associate Product Manager
    Feb 2022 - Oct 2023
    Deliveroo · 1 yr 8 mo · Full-time · Manchester, UK
    • Grew platform revenue from $8 million to $43 million ARR.
  3. Associate Product Manager
    Sep 2018 - Feb 2022
    Just Eat Takeaway · 3 yr 5 mo · Contract · Manchester, UK
    • Grew platform revenue from $3 million to $24 million ARR.
    • Launched the platform product in 5 markets.
  4. Associate Product Manager
    May 2015 - Sep 2018
    Stripe · 3 yr 4 mo · Full-time · Manchester, UK
    • Ran 100 customer interviews before writing the first spec.
  5. Product Manager
    Jul 2012 - Jan 2015
    BAE Systems · 2 yr 6 mo · Full-time · Manchester, UK
    • Cut time-to-first-value for new platform customers from 15 days to 1.
    • Launched the platform product in 8 markets.

References

No references yet.

Education

  1. University College Dublin
    BSc, Business Administration
    2007 - 2010

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
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