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Sonia Asha Nair

Sample profile

Content Marketing Lead at ByteDance · Content and SEO

Works at
ByteDance
Location
Singapore · SGT (UTC+8)
Experience
8+ years experience
Education
Melbourne Business School
Languages
English, Mandarin
Co-founder
Message Connect

Overview

Based in Singapore. I work on content and SEO at ByteDance. Built a library of 831 articles that still drives sign-ups. Before that: OCBC and Meta. Most at home with editorial and copywriting. I tinker with 3D printers.

Good reasons to reach out
  • People who want to build this with me
  • Working sessions on content strategy
  • Thoughtful intros to people in my field
Please don't message about
  • Courses and coaching offers
  • Offshore staffing offers
  • Agency or outsourcing pitches

Best reached early in the week

Skills
copywritinganalyticscontent strategyeditorial
Co-founderLooking for a co-founder
closes in 3 months

Looking for a commercial co-founder for invoice financing for cloud-native startups

The idea
Invoice financing for cloud-native startups
Stage
Prototype
I bring
14 years in content and SEO
Looking for
Operator who has scaled a team
Commitment
Full-time now
Location
Singapore or remote

I bring 8 years of content and SEO (currently ByteDance). Ideally you've run operations in LatAm. Have a working prototype and design partners.

Singaporeeditorialcontent strategycopywriting
Open

Experience

  1. Content Marketing Lead
    Oct 2022 - Present
    ByteDance · 4 yr 1 mo · Full-time · Singapore
    • Hired and trained a content team of 5.
    • Built a library of 654 articles that still drives sign-ups.
  2. Growth Marketing Manager
    Feb 2020 - Oct 2022
    OCBC · 2 yr 8 mo · Full-time · Singapore
    • Launched 10 campaigns, 6 of them in new markets.
    • Built a library of 241 articles that still drives sign-ups.
  3. Marketing Associate
    Oct 2018 - Feb 2020
    Meta · 1 yr 4 mo · Full-time · Singapore
    • Grew organic traffic from 155k to 867k monthly visits.
    • Launched 13 campaigns, 6 of them in new markets.

Projects

Open-source analytics toolkit
2024

A small library for content and SEO that 766 developers star on GitHub.

Side project: a budgeting app
2022

Built with analytics and copywriting. 1932 people used it last year.

References

No references yet.

Education

  1. Melbourne Business School
    MBA, Business Administration
    2018 - 2020
  2. University of the Philippines Diliman
    BS, Communications
    2013 - 2017

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
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