Soojin Jeon

Founder & CEO at Copper Logistics · Vertical SaaS for clinics · healthcare, go-to-market

Copper Logistics

Seoul, South Korea · KST (UTC+9)

13+ years experience

Vietnam National University

English, Korean

Raising

Messaging unavailable

Overview

Founder of Copper Logistics (vertical SaaS for clinics). 14 years of building before that. Grew the team to 24 people across 4 countries. Took Copper Logistics from zero to $10 million ARR. Before that: Commonwealth Bank and ANZ. Most at home with go-to-market and fundraising. I volunteer with a food bank on weekends.

Good reasons to reach out

Investors who back our stage and sector
Thoughtful intros to people in my field
Speaking or podcast invitations
Working sessions on hiring

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Generic networking requests
Paid accelerator offers
Agency or outsourcing pitches

Skills

go-to-markethealthcarefundraisinghiring

RaisingRaising capital

closes in 3 months

Series B round open - compliance automation for solar installers, 37% month-on-month growth

Stage: Series B
Raising: $1.5M
Instrument: Convertible note
Committed so far: $153k from an existing fund
Lead investor: Looking for a lead
Traction: 37% month-on-month growth after 6 months
Use of funds: Engineering hires and the first sales team

37% month-on-month growth after 6 months. Looking for investors who know fintech and can help with enterprise sales.

Seoul, South Koreahealthcarehiringgo-to-market

Open

Experience

Founder & CEO
Apr 2022 - Present
Copper Logistics · 4 yr 6 mo · Full-time · Seoul, South Korea
- Signed 151 paying customers, 16 of them enterprises.
- Raised $19 million across 3 rounds.
- Grew the team to 56 people across 5 countries.
Enterprise Account Executive
Mar 2019 - Apr 2022
Commonwealth Bank · 3 yr 1 mo · Full-time · Seoul, South Korea
- Signed 20 channel partners that now source 45% of pipeline.
Sales Manager
Apr 2016 - Mar 2019
ANZ · 2 yr 11 mo · Full-time · Seoul, South Korea
- Signed 16 channel partners that now source 45% of pipeline.
Senior Account Executive
May 2013 - Apr 2016
Amazon · 2 yr 11 mo · Full-time · Seoul, South Korea
- Built the healthcare team from 3 to 21 reps.
- Signed 9 channel partners that now source 31% of pipeline.

Projects

Vertical SaaS for clinics benchmark

2026

Reproducible benchmarks comparing go-to-market and hiring on real workloads.

Side project: a recipe search engine

2025

Built with healthcare and go-to-market. 2268 people used it last year.

References

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Education

Vietnam National University
BSc, Economics
2007 - 2011

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