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Sreelakshmi Divya Vaidyanathan

Sample profile

Content Marketing Lead, Visa - copywriting · content strategy · analytics

Works at
Visa
Location
Pune, India · IST (UTC+5:30)
Experience
7+ years experience
Education
IIM Calcutta
Languages
English, Hindi, Marathi
Open to work
Message Connect

Overview

Content Marketing Lead at Visa, focused on content and SEO. Built a library of 854 articles that still drives sign-ups. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Most at home with content strategy and copywriting. Open-source contributor on weekends.

Good reasons to reach out
  • Roles in content and SEO
  • Questions about content and SEO
Please don't message about
  • Unpaid work or spec projects
  • Crypto token projects

Usually replies within a day

Skills
analyticseditorialcontent strategycopywriting
Open to workLooking for a role
closes in 3 months

Staff Content Marketing Lead roles in insurance - Pune or remote

Target roles
Staff Content Marketing Lead
Level
Staff / Principal
Industries
E-commerce, Climate tech
Work mode
Hybrid
Available
From next quarter
Work authorization
Indian citizen
What I'm looking for
A team that ships weekly and owns content end to end.
Not interested in
Pure people management

7 years in content and SEO. Strongest at editorial and analytics. Can start in about six weeks.

Pune, India · remote OKcontent strategycopywritingeditorial
Open

Experience

  1. Content Marketing Lead
    Feb 2023 - Present
    Visa · 3 yr 9 mo · Full-time · Pune, India
    • Built a library of 819 articles that still drives sign-ups.
    • Launched 11 campaigns, 6 of them in new markets.
  2. Growth Marketing Manager
    Sep 2021 - Feb 2023
    MakeMyTrip · 1 yr 5 mo · Full-time · Pune, India
    • Hired and trained a content team of 6.
  3. Marketing Associate
    Jun 2019 - May 2021
    Cisco · 1 yr 11 mo · Full-time · Pune, India
    • Grew organic traffic from 89k to 418k monthly visits.

References

No references yet.

Education

  1. IIM Calcutta
    MBA, Business Administration
    2019 - 2021
  2. St. Xavier's College, Mumbai
    B.A., Economics
    2014 - 2018

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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