Stephen Dawson

S

Marketing Director, Etsy - demand generation · ABM · HubSpot

Etsy
Atlanta, GA · ET (UTC-5)
13+ years experience
Yale University
English
Advising
Messaging unavailable

Overview

Based in Atlanta. I lead B2B demand generation at Etsy. Hired and trained a demand gen team of 4. Rebuilt the demand gen reporting so every rupee and dollar of spend is traceable. Before that: Coinbase and Databricks. Home cook with strong opinions about biryani.

Good reasons to reach out
  • Advice on B2B demand generation
  • Working sessions on ABM
  • Second opinions on demand generation decisions
Please don't message about
  • Unpaid work or spec projects
  • Courses and coaching offers

Checks messages twice a week

Skills
demand generationwebinarsABMpipelineHubSpot
AdvisingOpen to advising
closes in 3 months

Office hours for B2B teams launching a product: B2B demand generation and HubSpot

Topics
B2B demand generation, pipeline, demand generation
Format
Async reviews
Terms
Free for early founders
Capacity
Two calls a month
Best for
Seed to Series A teams

17 years of B2B demand generation. Can review plans, decks and hiring loops.

Atlanta, GAwebinarsabmpipeline
Open

Experience

  1. Marketing Director
    Jan 2026 - Present
    Etsy · 9 mo · Full-time · Atlanta, GA
    • Generated $23 million of qualified pipeline in a year.
    • Hired and trained a demand gen team of 6.
  2. Growth Marketing Manager
    Oct 2023 - Jan 2026
    Coinbase · 2 yr 3 mo · Full-time · Atlanta, GA
    • Generated $17 million of qualified pipeline in a year.
  3. Senior Brand Manager
    Dec 2019 - Aug 2023
    Databricks · 3 yr 8 mo · Full-time · Atlanta, GA
    • Generated $8 million of qualified pipeline in a year.
    • Hired and trained a demand gen team of 5.
  4. Product Marketing Manager
    Apr 2016 - Dec 2019
    Procter & Gamble · 3 yr 8 mo · Full-time · Atlanta, GA
    • Ran 44 customer interviews before writing the first spec.
  5. Content Marketing Lead
    Dec 2013 - Apr 2016
    Reddit · 2 yr 4 mo · Full-time · Atlanta, GA
    • Rebuilt the demand gen reporting so every rupee and dollar of spend is traceable.
    • Generated $27 million of qualified pipeline in a year.

Projects

B2B demand generation benchmark
2023

Reproducible benchmarks comparing ABM and webinars on real workloads.

References

No references yet.

Education

  1. Yale University
    BA, Economics
    2005 - 2009

Details

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