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Susan Tucker

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Head of Marketing at Orchard Bio · demand generation, ABM

Works at
Orchard Bio
Location
New York, NY · ET (UTC-5)
Experience
11+ years experience
Education
Penn State
Languages
English
Hiring
Message Connect

Overview

Head of Marketing at Orchard Bio, focused on B2B demand generation. Generated $9 million of qualified pipeline in a year. Rebuilt the demand gen reporting so every rupee and dollar of spend is traceable. Before that: Pfizer and Tesla. Most at home with ABM and pipeline. Travel slowly, usually by train.

Good reasons to reach out
  • Candidates for the role I'm hiring for
  • Speaking or podcast invitations
  • Questions about B2B demand generation
  • Thoughtful intros to people in my field
Please don't message about
  • Paid follower schemes
  • SEO and link-building offers
  • Unpaid work or spec projects

Prefers short, specific messages

Skills
webinarsABMpipelineeditorialdemand generation
HiringHiring for a role
closes in 3 months

3 growth marketer roles open on the demand gen team in New York

Role
Growth marketer
Level
Senior
Type
Full-time
Work mode
Hybrid
Compensation
$124k-$176k + equity
Team
Demand gen, 14 people
Start
This quarter
Must have
Campaigns you can show results for Strong writing Clear written communication
Process
Intro call, technical deep dive, team chat

Comp $145k-$262k. One technical chat and a paid trial day. Message me with one thing you shipped that you're proud of.

New York, NY · remote OKdemand generationeditorialwebinars
Open

Experience

  1. Head of Marketing
    Jul 2025 - Present
    Orchard Bio · 1 yr 4 mo · Full-time · New York, NY
    • Launched 16 campaigns, 4 of them in new markets.
    • Generated $4 million of qualified pipeline in a year.
  2. Content Marketing Lead
    Nov 2023 - Jul 2025
    Pfizer · 1 yr 8 mo · Full-time · New York, NY
    • Rebuilt the demand gen reporting so every rupee and dollar of spend is traceable.
    • Hired and trained a demand gen team of 5.
  3. Growth Marketing Manager
    Oct 2021 - Nov 2023
    Tesla · 2 yr 1 mo · Full-time · New York, NY
    • Generated $11 million of qualified pipeline in a year.
    • Launched 5 campaigns, 6 of them in new markets.
  4. Senior Brand Manager
    Jan 2018 - Sep 2021
    Intuit · 3 yr 8 mo · Full-time · New York, NY
    • Launched 19 campaigns, 4 of them in new markets.
    • Hired and trained a demand gen team of 12.
  5. Growth Marketing Manager
    Jan 2016 - Jan 2018
    eBay · 2 yr · Full-time · New York, NY
    • Rebuilt the demand gen reporting so every rupee and dollar of spend is traceable.

References

No references yet.

Education

  1. Penn State
    BS, Economics
    2008 - 2012

Details

Compensation expectations
What they are targeting for their next role.
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