Sushma Lekshmi Karthikeyan

Overview

I lead performance marketing at Meesho in Noida. Cut blended CAC by 25% while doubling spend. Before that: Groww and McKinsey & Company. Most at home with paid social and CAC/LTV. I write a small newsletter about performance marketing.

Replies between meetings, usually same day

Experience

1. Marketing Director

   Jun 2023 - Present
   Meesho · 3 yr 4 mo · Full-time · Noida, India
   • Launched 9 campaigns, 4 of them in new markets.
   • Hired and trained a acquisition team of 8.
   • Rebuilt the acquisition reporting so every rupee and dollar of spend is traceable.
2. Growth Marketing Manager

   Mar 2021 - Jun 2023
   Groww · 2 yr 3 mo · Full-time · Noida, India
   • Rebuilt the acquisition reporting so every rupee and dollar of spend is traceable.
3. Growth Marketing Manager

   Oct 2017 - Mar 2021
   McKinsey & Company · 3 yr 5 mo · Full-time · Noida, India
   • Launched 15 campaigns, 6 of them in new markets.
   • Hired and trained a acquisition team of 7.
4. Marketing Associate

   Dec 2013 - Aug 2017
   Intel · 3 yr 8 mo · Contract · Noida, India
   • Launched 13 campaigns, 5 of them in new markets.
5. Marketing Associate

   Dec 2012 - Dec 2013
   Tata Motors · 1 yr · Full-time · Noida, India
   • Cut blended CAC by 27% while doubling spend.
   • Ran 859 creative tests a year across paid social.

No references yet.

Education

1. IIT Bombay

   B.Tech, Psychology
   2008 - 2012