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Overview
Currently at Tesla, where I work on content and SEO. Grew organic traffic from 175k to 1251k monthly visits. Before that: Netflix and EY. Most at home with copywriting and editorial.
Good reasons to reach out
- Working sessions on content strategy
Please don't message about
- Guest post swaps
- Paid follower schemes
- SEO and link-building offers
Fastest replies in the morning
Skills
editorialagency managementcopywritingcontent strategyanalytics
Experience
- Content Marketing LeadJun 2022 - PresentTesla · 4 yr 5 mo · Full-time · Denver, CO
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
- Hired and trained a content team of 11.
- Grew organic traffic from 151k to 1477k monthly visits.
- Growth Marketing ManagerNov 2019 - May 2022Netflix · 2 yr 6 mo · Full-time · Denver, CO
- Launched 13 campaigns, 6 of them in new markets.
- Marketing AssociateOct 2018 - Nov 2019EY · 1 yr 1 mo · Full-time · Denver, CO
- Grew organic traffic from 133k to 1253k monthly visits.
- Launched 7 campaigns, 5 of them in new markets.
Projects
Conference talk: lessons from content
2023What went wrong and what worked while scaling content and SEO.
Content and SEO benchmark
2023Reproducible benchmarks comparing analytics and copywriting on real workloads.
References
No references yet.
Education
- University of PennsylvaniaBS, Communications2013 - 2017
Details
Compensation expectations
What they are targeting for their next role.
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Direct contact details
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