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Tarun Kapoor

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Content Marketing Lead · Content and SEO · copywriting

Works at
Intuit
Location
Gurugram, India · IST (UTC+5:30)
Experience
6+ years experience
Education
University of Delhi
Languages
English, Hindi

Overview

Based in Gurugram. I work on content and SEO at Intuit. Grew organic traffic from 158k to 1090k monthly visits. Built a library of 742 articles that still drives sign-ups. Before that: Atlassian and Cognizant. Most at home with analytics and copywriting. I coach a junior basketball team.

Good reasons to reach out
  • Second opinions on editorial decisions
  • Thoughtful intros to people in my field
  • Speaking or podcast invitations
Please don't message about
  • Paid follower schemes
  • Crypto token projects

Replies on weekday evenings

Skills
editorialcopywritinganalyticscontent strategy

Experience

  1. Content Marketing Lead
    Apr 2026 - Present
    Intuit · 7 mo · Full-time · Gurugram, India
    • Grew organic traffic from 47k to 1198k monthly visits.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  2. Product Marketing Manager
    May 2023 - Apr 2026
    Atlassian · 2 yr 11 mo · Full-time · Gurugram, India
    • Took AI products activation from 20% to 58% in three quarters.
    • Grew AI products revenue from $3 million to $48 million ARR.
  3. Growth Marketing Manager
    Oct 2021 - May 2023
    Cognizant · 1 yr 7 mo · Full-time · Gurugram, India
    • Launched 5 campaigns, 2 of them in new markets.
    • Grew organic traffic from 191k to 937k monthly visits.
  4. Marketing Associate
    Oct 2020 - Oct 2021
    Visa · 1 yr · Full-time · Gurugram, India
    • Grew organic traffic from 41k to 988k monthly visits.
    • Launched 11 campaigns, 2 of them in new markets.

Projects

Side project: a habit tracker
2023

Built with content strategy and editorial. 4914 people used it last year.

References

No references yet.

Education

  1. University of Delhi
    B.Com, Journalism
    2015 - 2019

Details

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