Taylor Horton

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Founder at Fable Data · Supply chain software · enterprise sales, SaaS

Fable Data
Austin, TX · CT (UTC-6)
8+ years experience
Duke University
English, Mandarin
Messaging unavailable

Overview

I started Fable Data to fix supply chain software for teams who were tired of the workarounds. Previously built and sold a small supply chain software company. Grew the team to 18 people across 2 countries. Most at home with consumer brands and enterprise sales. I teach a weekend class on SaaS.

Good reasons to reach out
  • Early customers and design partners
Please don't message about
  • Fundraising consultants
  • Paid accelerator offers

Replies between meetings, usually same day

Skills
consumer brandslogisticsenterprise salesSaaS

Experience

  1. Founder
    Oct 2025 - Present
    Fable Data · 1 yr · Full-time · Austin, TX
    • Took Fable Data from zero to $10 million ARR.
    • Grew the team to 96 people across 4 countries.
    • Signed 206 paying customers, 17 of them enterprises.
  2. Senior Financial Analyst
    Jan 2024 - Oct 2025
    Intuit · 1 yr 9 mo · Full-time · Austin, TX
    • Closed the books in 6 days, down from 10.
    • Took forecast accuracy to within 3% for 10 straight quarters.
  3. Controller
    Jan 2022 - Jan 2024
    Atlassian · 2 yr · Full-time · Austin, TX
    • Built the operating model the board used for a $37 million raise.
    • Took forecast accuracy to within 3% for 9 straight quarters.
  4. FP&A Manager
    Aug 2019 - Jan 2022
    Procter & Gamble · 2 yr 5 mo · Full-time · Austin, TX
    • Built the operating model the board used for a $276 million raise.
  5. FP&A Manager
    Jun 2018 - Apr 2019
    EY · 10 mo · Contract · Austin, TX
    • Built the operating model the board used for a $168 million raise.
    • Ran diligence on 10 acquisitions.

Projects

Conference talk: lessons from company
2026

What went wrong and what worked while scaling supply chain software.

Side project: a commute planner
2024

Built with consumer brands and logistics. 1280 people used it last year.

References

No references yet.

Education

  1. Duke University
    BS, Computer Science
    2013 - 2017

Details

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