Teresa DSilva

Overview

Based in Pune. I lead content and SEO at Cinder Logistics. Grew organic traffic from 149k to 1904k monthly visits. Most at home with editorial and analytics. I mentor students through university programmes.

Travels often; replies within 48 hours

Experience

1. Head of Marketing

   Oct 2022 - Present
   Cinder Logistics · 4 yr · Full-time · Pune, India
   • Launched 15 campaigns, 2 of them in new markets.
   • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
2. Marketing Director

   Sep 2019 - Oct 2022
   Persistent Systems · 3 yr 1 mo · Full-time · Pune, India
   • Launched 6 campaigns, 2 of them in new markets.
   • Hired and trained a content team of 11.
3. Product Marketing Manager

   Feb 2017 - Sep 2019
   Infosys · 2 yr 7 mo · Full-time · Pune, India
   • Killed 8 features nobody used and shipped the 3 that customers asked for.
   • Launched the marketplace product in 13 markets.
4. Growth Marketing Manager

   Oct 2013 - Feb 2017
   EY · 3 yr 4 mo · Full-time · Pune, India
   • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
5. Growth Marketing Manager

   Nov 2010 - Oct 2013
   Mastercard · 2 yr 11 mo · Full-time · Pune, India
   • Launched 16 campaigns, 2 of them in new markets.

No references yet.

Education

1. IIIT Hyderabad

   B.Tech, Psychology
   2004 - 2008