Skip to content
Sample profile. This is an example profile that shows how Introworth works, not a real person. You can send a message to try the flow, but nobody reads or replies to it and you are never charged.

Thijs Hendriks

Sample profile

Director of Product, Wise - evaluation · user research · LLM products

Works at
Wise
Location
Amsterdam, Netherlands · CET (UTC+1)
Experience
9+ years experience
Education
KU Leuven
Languages
English, Dutch

Overview

Based in Amsterdam. I lead AI features at Wise. Took AI products activation from 29% to 51% in three quarters. Killed 4 features nobody used and shipped the 4 that customers asked for.

Good reasons to reach out
  • Thoughtful intros to people in my field
Please don't message about
  • Feature requests for my employer's product
  • Sales demos

Best reached early in the week

Skills
prompt designLLM productsMLuser researchevaluation

Experience

  1. Director of Product
    Apr 2026 - Present
    Wise · 7 mo · Full-time · Amsterdam, Netherlands
    • Ran 97 customer interviews before writing the first spec.
    • Grew AI products revenue from $7 million to $49 million ARR.
  2. Product Manager
    Jan 2024 - Apr 2026
    Zalando · 2 yr 3 mo · Full-time · Amsterdam, Netherlands
    • Grew AI products revenue from $4 million to $16 million ARR.
    • Took AI products activation from 19% to 46% in three quarters.
  3. Principal Product Manager
    Jun 2022 - Jan 2024
    Maersk · 1 yr 7 mo · Full-time · Amsterdam, Netherlands
    • Sit on 2 boards.
    • Previously an operator for 9 years before investing.
  4. Senior Product Manager
    Feb 2020 - Jun 2022
    Allegro · 2 yr 4 mo · Full-time · Amsterdam, Netherlands
    • Cut time-to-first-value for new AI products customers from 11 days to 2.
  5. Group Product Manager
    Nov 2017 - Feb 2020
    Santander · 2 yr 3 mo · Full-time · Amsterdam, Netherlands
    • Took AI products activation from 22% to 54% in three quarters.

Projects

Conference talk: lessons from AI products
2026

What went wrong and what worked while scaling AI features.

Open-source user research toolkit
2024

A small library for AI features that 616 developers star on GitHub.

References

No references yet.

Education

  1. KU Leuven
    MSc, Computer Science
    2009 - 2011
  2. Bocconi University
    BSc, Computer Science
    2002 - 2005

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
Visible to connections