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Toby Hudson

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Group Product Manager at Standard Chartered · AI features · prompt design, LLM products

Works at
Standard Chartered
Location
Manchester, UK · GMT (UTC+0)
Experience
13+ years experience
Education
University of Cambridge
Languages
English

Overview

13 years in product management, the last 1 at Standard Chartered, where I lead the AI products team. Killed 8 features nobody used and shipped the 4 that customers asked for. Took AI products activation from 31% to 40% in three quarters. Before that: AIB and ASOS. Most at home with evaluation and LLM products. I read too many books about cities.

Good reasons to reach out
  • Advice on AI features
  • Working sessions on evaluation
  • Speaking or podcast invitations
  • Thoughtful intros to people in my field
Please don't message about
  • Crypto token projects
  • Sales demos

Checks messages twice a week

Skills
prompt designevaluationLLM productsML
AdvisingOpen to advising
closes in 3 months

Open to advising pre-seed teams on AI features

Topics
AI features, evaluation, ML
Format
Async reviews
Terms
Free for early founders
Capacity
One advisory role at a time
Best for
First-time founders

13 years of AI features. One call a month or async reviews.

Manchester, UKmlprompt designllm products

Experience

  1. Group Product Manager
    Jul 2025 - Present
    Standard Chartered · 1 yr 4 mo · Full-time · Manchester, UK
    • Grew AI products revenue from $9 million to $60 million ARR.
    • Took AI products activation from 19% to 50% in three quarters.
  2. Senior Product Manager
    Aug 2023 - Jul 2025
    AIB · 1 yr 11 mo · Full-time · Manchester, UK
    • Grew AI products revenue from $8 million to $26 million ARR.
    • Launched the AI products product in 7 markets.
  3. Product Manager
    Oct 2019 - Aug 2023
    ASOS · 3 yr 10 mo · Full-time · Manchester, UK
    • Killed 5 features nobody used and shipped the 4 that customers asked for.
    • Grew AI products revenue from $9 million to $30 million ARR.
  4. Product Manager
    May 2017 - Oct 2019
    Booking.com · 2 yr 5 mo · Full-time · Manchester, UK
    • Took AI products activation from 21% to 50% in three quarters.
    • Ran 107 customer interviews before writing the first spec.
  5. Associate Product Manager
    Jan 2014 - May 2017
    Vodafone · 3 yr 4 mo · Full-time · Manchester, UK
    • Killed 6 features nobody used and shipped the 4 that customers asked for.
    • Grew AI products revenue from $9 million to $43 million ARR.

Projects

AI features benchmark
2026

Reproducible benchmarks comparing evaluation and ML on real workloads.

Conference talk: lessons from AI products
2024

What went wrong and what worked while scaling AI features.

References

No references yet.

Education

  1. University of Cambridge
    BA, Economics
    2009 - 2012

Details

Compensation expectations
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