Tomer Weiss
SHead of Marketing, Mosaic Finance - email · Braze · segmentation
- Mosaic Finance
- Tel Aviv, Israel · IST (UTC+2)
- 11+ years experience
- Cairo University
- English, Hebrew, Hindi
Messaging unavailable
Overview
Based in Tel Aviv. I lead lifecycle marketing at Mosaic Finance. Lifted 90-day retention 12 points with lifecycle programs. Before that: Careem and Siemens.
Good reasons to reach out
- Questions about lifecycle marketing
- Second opinions on ABM decisions
- Working sessions on segmentation
Please don't message about
- Generic networking requests
- Paid follower schemes
Replies on weekends
Skills
retentionABMsegmentationCRMBrazeemail
Experience
- Head of MarketingDec 2025 - PresentMosaic Finance · 10 mo · Full-time · Tel Aviv, Israel
- Launched 10 campaigns, 6 of them in new markets.
- Hired and trained a lifecycle team of 10.
- Product Marketing ManagerJan 2024 - Dec 2025Careem · 1 yr 11 mo · Full-time · Tel Aviv, Israel
- Cut time-to-first-value for new marketplace customers from 17 days to 4.
- Growth Marketing ManagerMar 2021 - Jan 2024Siemens · 2 yr 10 mo · Full-time · Tel Aviv, Israel
- Lifted 90-day retention 7 points with lifecycle programs.
- Rebuilt the lifecycle reporting so every rupee and dollar of spend is traceable.
- Product Marketing ManagerSep 2017 - Mar 2021Deloitte · 3 yr 6 mo · Full-time · Tel Aviv, Israel
- Took logistics activation from 18% to 41% in three quarters.
- Senior Brand ManagerApr 2016 - Sep 2017Noon · 1 yr 5 mo · Full-time · Tel Aviv, Israel
- Lifted 90-day retention 5 points with lifecycle programs.
- Rebuilt the lifecycle reporting so every rupee and dollar of spend is traceable.
References
No references yet.
Education
- Cairo UniversityBSc, Business Administration2004 - 2008
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