Valeria Diaz

Overview

I lead AI features at Grupo Bimbo in Guadalajara. Took AI products activation from 28% to 53% in three quarters. Cut time-to-first-value for new AI products customers from 9 days to 3. Before that: Despegar and Cemex. Most at home with user research and evaluation. I mentor students through university programmes.

Travels often; replies within 48 hours

Experience

1. Director of Product

   Jan 2023 - Present
   Grupo Bimbo · 3 yr 10 mo · Full-time · Guadalajara, Mexico
   • Launched the AI products product in 4 markets.
   • Killed 3 features nobody used and shipped the 2 that customers asked for.
   • Cut time-to-first-value for new AI products customers from 21 days to 3.
2. Senior Product Manager

   May 2020 - Jan 2023
   Despegar · 2 yr 8 mo · Full-time · Guadalajara, Mexico
   • Took AI products activation from 18% to 39% in three quarters.
   • Launched the AI products product in 5 markets.
3. Group Product Manager

   Oct 2016 - May 2020
   Cemex · 3 yr 7 mo · Full-time · Guadalajara, Mexico
   • Ran 150 customer interviews before writing the first spec.
   • Launched the AI products product in 7 markets.
4. Senior Product Manager

   Jun 2015 - Oct 2016
   Grupo Bimbo · 1 yr 4 mo · Full-time · Guadalajara, Mexico
   • Grew AI products revenue from $6 million to $16 million ARR.
   • Killed 7 features nobody used and shipped the 4 that customers asked for.
5. Senior Product Manager

   Oct 2012 - Jun 2015
   Cemex · 2 yr 8 mo · Full-time · Guadalajara, Mexico
   • Cut time-to-first-value for new AI products customers from 19 days to 3.
   • Ran 163 customer interviews before writing the first spec.

No references yet.

Education

1. IESE

   MBA, Business Administration
   2009 - 2011
2. Fundação Getulio Vargas

   Administração, Design
   2002 - 2006