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Vanessa Costa

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Group Product Manager, Petrobras - SQL · growth · lifecycle

Works at
Petrobras
Location
Rio de Janeiro, Brazil · BRT (UTC-3)
Experience
12+ years experience
Education
Universidad de Chile
Languages
English, Portuguese

Overview

Based in Rio de Janeiro. I lead onboarding and activation at Petrobras. Grew growth revenue from $8 million to $55 million ARR. Killed 5 features nobody used and shipped the 2 that customers asked for. Before that: Embraer and PwC. Most at home with HIPAA and growth.

Good reasons to reach out
  • Speaking or podcast invitations
  • Working sessions on lifecycle
  • Questions about onboarding and activation
Please don't message about
  • Crypto token projects
  • Offshore staffing offers

Prefers short, specific messages

Skills
SQLexperimentationuser researchHIPAAgrowthlifecycle

Experience

  1. Group Product Manager
    Dec 2025 - Present
    Petrobras · 11 mo · Full-time · Rio de Janeiro, Brazil
    • Grew growth revenue from $9 million to $51 million ARR.
    • Launched the growth product in 6 markets.
  2. Associate Product Manager
    Dec 2022 - Dec 2025
    Embraer · 3 yr · Contract · Rio de Janeiro, Brazil
    • Took growth activation from 20% to 42% in three quarters.
  3. Senior Product Manager
    May 2019 - Dec 2022
    PwC · 3 yr 7 mo · Full-time · Rio de Janeiro, Brazil
    • Cut time-to-first-value for new growth customers from 15 days to 1.
  4. Associate Product Manager
    Sep 2015 - May 2019
    Clip · 3 yr 8 mo · Full-time · Rio de Janeiro, Brazil
    • Ran 149 customer interviews before writing the first spec.
    • Launched the growth product in 4 markets.
  5. Associate Product Manager
    Oct 2014 - Jul 2015
    Natura &Co · 9 mo · Full-time · Rio de Janeiro, Brazil
    • Ran 139 customer interviews before writing the first spec.
    • Killed 3 features nobody used and shipped the 4 that customers asked for.

References

No references yet.

Education

  1. Universidad de Chile
    Ingeniería, Design
    2010 - 2014

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