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Victoria Hernandez

Sample profile

Content Marketing Lead at Embraer · Content and SEO · analytics, editorial

Works at
Embraer
Location
Mexico City, Mexico · CST (UTC-6)
Experience
6+ years experience
Education
IESE
Languages
English, Spanish
Co-founder
Message Connect

Overview

I work on content and SEO at Embraer in Mexico City. Grew organic traffic from 185k to 1671k monthly visits. Before that: PagSeguro and Stone. Collector of fountain pens.

Good reasons to reach out
  • People who want to build this with me
  • Speaking or podcast invitations
Please don't message about
  • Courses and coaching offers
  • Offshore staffing offers
  • Paid follower schemes

Replies on weekday evenings

Skills
analyticscopywritingcontent strategyeditorial
Co-founderLooking for a co-founder
closes in 3 months

Need an ML-focused co-founder: credit underwriting in Europe

The idea
Need an ML-focused co-founder: credit underwriting in Europe
Stage
Customer interviews
I bring
9 years in content and SEO
Looking for
Product-minded engineer
Commitment
Full-time now
Location
Mexico City or remote

I bring 6 years of content and SEO (currently Embraer). Ideally you've led a design team. Have a working prototype and design partners.

Mexico City, Mexicocontent strategyanalyticseditorial
Open

Experience

  1. Content Marketing Lead
    Apr 2026 - Present
    Embraer · 7 mo · Contract · Mexico City, Mexico
    • Built a library of 795 articles that still drives sign-ups.
    • Hired and trained a content team of 3.
    • Grew organic traffic from 191k to 1972k monthly visits.
  2. Marketing Associate
    Jul 2022 - Apr 2026
    PagSeguro · 3 yr 9 mo · Full-time · Mexico City, Mexico
    • Built a library of 611 articles that still drives sign-ups.
  3. Marketing Associate
    Oct 2020 - Jul 2022
    Stone · 1 yr 9 mo · Full-time · Mexico City, Mexico
    • Built a library of 602 articles that still drives sign-ups.
    • Grew organic traffic from 159k to 499k monthly visits.

Projects

Write-up: content and SEO in practice
2024

A long-form guide to content and SEO for people starting out.

Conference talk: lessons from content
2022

What went wrong and what worked while scaling content and SEO.

References

No references yet.

Education

  1. IESE
    MBA, Business Administration
    2020 - 2022
  2. Universidade de São Paulo
    Bacharelado, Communications
    2016 - 2020

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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