Vatsal Ketan Mane

S

Head of Marketing at Forge Health · retention, CRM

Forge Health
Mumbai, India · IST (UTC+5:30)
11+ years experience
IIM Lucknow
English, Hindi, Marathi
Hiring
Messaging unavailable

Overview

Head of Marketing at Forge Health, focused on lifecycle marketing. Hired and trained a lifecycle team of 8. Before that: Accenture and Asian Paints. Most at home with segmentation and CRM. Board games, hiking, and terrible puns.

Good reasons to reach out
  • Candidates for the role I'm hiring for
  • Speaking or podcast invitations
  • Thoughtful intros to people in my field
Please don't message about
  • Paid follower schemes
  • Offshore staffing offers
Skills
CRMemailBrazesegmentationretention
HiringHiring for a role
closes in 3 months

Looking for a content lead who has worked on Braze at scale

Role
Content lead
Level
Senior
Type
Full-time
Work mode
Hybrid
Compensation
₹36-55 LPA
Team
Lifecycle, 12 people
Start
This quarter
Must have
Production experience with segmentation Production experience with retention Comfort with ambiguity
Process
3 conversations, no take-home

Comp ₹39-83 LPA. Four conversations, no take-home. Message me with one thing you shipped that you're proud of.

Mumbai, Indiacrmemailsegmentation
Open

Experience

  1. Head of Marketing
    Jan 2026 - Present
    Forge Health · 9 mo · Full-time · Mumbai, India
    • Rebuilt the lifecycle reporting so every rupee and dollar of spend is traceable.
    • Lifted 90-day retention 15 points with lifecycle programs.
  2. Senior Brand Manager
    Mar 2022 - Jan 2026
    Accenture · 3 yr 10 mo · Full-time · Mumbai, India
    • Launched 20 campaigns, 3 of them in new markets.
    • Hired and trained a lifecycle team of 6.
  3. Growth Marketing Manager
    Mar 2019 - Mar 2022
    Asian Paints · 3 yr · Full-time · Mumbai, India
    • Launched 17 campaigns, 4 of them in new markets.
    • Hired and trained a lifecycle team of 8.
  4. Growth Marketing Manager
    Mar 2017 - Mar 2019
    Cisco · 2 yr · Full-time · Mumbai, India
    • Hired and trained a lifecycle team of 10.
  5. Product Marketing Manager
    Aug 2015 - Mar 2017
    Samsung R&D · 1 yr 7 mo · Full-time · Mumbai, India
    • Killed 8 features nobody used and shipped the 4 that customers asked for.
    • Cut time-to-first-value for new developer customers from 12 days to 4.

Projects

Side project: a recipe search engine
2022

Built with email and segmentation. 3231 people used it last year.

References

No references yet.

Education

  1. IIM Lucknow
    MBA, Business Administration
    2013 - 2015
  2. IIT Guwahati
    B.Tech, Psychology
    2007 - 2011

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