Wulan Siti Kamal

S

Senior Data Scientist at Tokopedia | ex-Sony

Tokopedia
Kuala Lumpur, Malaysia · MYT (UTC+8)
9+ years experience
Nanyang Technological University
English, Malay, Arabic
Messaging unavailable

Overview

I work on experimentation at Tokopedia in Kuala Lumpur. Built the experimentation models now used in 7 product decisions a quarter.

Good reasons to reach out
  • Speaking or podcast invitations
  • Thoughtful intros to people in my field
  • Second opinions on causal inference decisions
Please don't message about
  • Unpaid work or spec projects
  • Generic networking requests

Checks messages twice a week

Skills
Bayesian statisticsA/B testingPythonCUPEDcausal inferenceSQL

Experience

  1. Senior Data Scientist
    Apr 2026 - Present
    Tokopedia · 6 mo · Full-time · Kuala Lumpur, Malaysia
    • Replaced 92 hand-built dashboards with one metrics layer people trust.
    • Built the experimentation models now used in 6 product decisions a quarter.
  2. Data Analyst
    Feb 2024 - Apr 2026
    Sony · 2 yr 2 mo · Full-time · Kuala Lumpur, Malaysia
    • Wrote the metric definitions the leadership team reviews every week.
    • Taught SQL to 36 non-analysts.
  3. Data Analyst
    Dec 2022 - Feb 2024
    Gojek · 1 yr 2 mo · Full-time · Kuala Lumpur, Malaysia
    • Cut the time to a trustworthy experiment readout from 4 weeks to 6 days.
  4. Data Analyst
    Apr 2021 - Dec 2022
    Deloitte · 1 yr 8 mo · Full-time · Kuala Lumpur, Malaysia
    • Wrote the metric definitions the leadership team reviews every week.
    • Cut the time to a trustworthy experiment readout from 2 weeks to 6 days.
  5. Data Scientist
    Mar 2018 - Apr 2021
    Boston Consulting Group · 3 yr 1 mo · Full-time · Kuala Lumpur, Malaysia
    • Ran 297 experiments last year and made the readouts self-serve.

Projects

Write-up: experimentation in practice
2024

A long-form guide to experimentation for people starting out.

References

No references yet.

Education

  1. Nanyang Technological University
    BEng, Mathematics
    2011 - 2015

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