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Yasmin Hidayat

Sample profile

Content Marketing Lead at Meta | ex-DBS Bank

Works at
Meta
Location
Jakarta, Indonesia · WIB (UTC+7)
Experience
4+ years experience
Education
University of Auckland
Languages
English, Bahasa Indonesia
Co-founder
Message Connect

Overview

Currently at Meta, where I work on content and SEO. Built a library of 357 articles that still drives sign-ups. Previously at DBS Bank. Collector of fountain pens.

Good reasons to reach out
  • People who want to build this with me
  • Questions about content and SEO
Please don't message about
  • Generic networking requests
  • Crypto token projects
  • Paid follower schemes

Travels often; replies within 48 hours

Skills
emailcontent strategyeditorialanalytics
Co-founderLooking for a co-founder
closes in 3 months

Looking for an ML-focused co-founder for data labelling for logistics fleets

The idea
Looking for an ML-focused co-founder for data labelling for logistics fleets
Stage
Early revenue
I bring
11 years in content and SEO
Looking for
Operator who has scaled a team
Commitment
Full-time now
Location
Jakarta or remote

I bring 4 years of content and SEO (currently Meta). Ideally you've built ML systems in production. Incorporated, self-funded so far.

Jakarta, Indonesiaanalyticsemailcontent strategy
Open

Experience

  1. Content Marketing Lead
    Feb 2026 - Present
    Meta · 9 mo · Full-time · Jakarta, Indonesia
    • Launched 20 campaigns, 6 of them in new markets.
    • Grew organic traffic from 184k to 1660k monthly visits.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  2. Marketing Associate
    Mar 2023 - Feb 2026
    DBS Bank · 2 yr 11 mo · Full-time · Jakarta, Indonesia
    • Grew organic traffic from 111k to 1211k monthly visits.

Projects

Content and SEO benchmark
2023

Reproducible benchmarks comparing email and analytics on real workloads.

References

No references yet.

Education

  1. University of Auckland
    BSc, Marketing
    2018 - 2022

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
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