Yusuf Pretorius

Sample

Senior Data Scientist at Paystack · Marketing analytics · incrementality, marketing mix modelling

Paystack
Cape Town, South Africa · SAST (UTC+2)
5+ years experience
Carnegie Mellon University Africa
English, Afrikaans
Messaging unavailable

Overview

I've spent 5 years on marketing analytics - first at Naspers, now at Paystack. Taught SQL to 172 non-analysts. Wrote the metric definitions the leadership team reviews every week. Previously at Naspers. Board member at a local non-profit.

Good reasons to reach out
  • Second opinions on marketing mix modelling decisions
  • Working sessions on SQL
  • Questions about marketing analytics
Please don't message about
  • Crypto token projects
  • Offshore staffing offers
  • Courses and coaching offers

Prefers short, specific messages

Skills
incrementalitymarketing mix modellingSQLLooker

Experience

  1. Senior Data Scientist
    Apr 2024 - Present
    Paystack · 2 yr 6 mo · Full-time · Cape Town, South Africa
    • Taught SQL to 121 non-analysts.
    • Built the marketing science models now used in 8 product decisions a quarter.
    • Wrote the metric definitions the leadership team reviews every week.
  2. Data Scientist
    Feb 2022 - Apr 2024
    Naspers · 2 yr 2 mo · Full-time · Cape Town, South Africa
    • Replaced 27 hand-built dashboards with one metrics layer people trust.

References

No references yet.

Education

  1. Carnegie Mellon University Africa
    MS, Physics
    2020 - 2022
  2. University of Cape Town
    BSc, Physics
    2016 - 2020

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
Visible to connections