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Yuting Lim

Sample profile

Senior Product Manager at McKinsey & Company · Marketplaces · trust & safety, two-sided networks

Works at
McKinsey & Company
Location
Singapore · SGT (UTC+8)
Experience
7+ years experience
Education
Singapore Management University
Languages
English, Mandarin
Advising
Message Connect

Overview

I've spent 7 years on marketplaces - first at Tencent, now at McKinsey & Company. Grew marketplace revenue from $1 million to $47 million ARR. Ran 192 customer interviews before writing the first spec. Most at home with two-sided networks and trust & safety. I write a small newsletter about marketplaces.

Good reasons to reach out
  • Advice on marketplaces
  • Speaking or podcast invitations
  • Second opinions on technical product management decisions
Please don't message about
  • Feature requests for my employer's product
  • Generic networking requests
  • Unpaid work or spec projects

Travels often; replies within 48 hours

Skills
trust & safetyunit economicsmatchingtwo-sided networkstechnical product management
AdvisingOpen to advising
closes in 3 months

Office hours for engineers moving into product: marketplaces and technical product management

Topics
marketplaces, unit economics, two-sided networks
Format
Async reviews
Terms
Free for early founders
Capacity
One advisory role at a time
Best for
Seed to Series A teams

7 years of marketplaces. Small equity or paid hours - flexible.

Singaporematchingtechnical product managementtrust & safety
Open

Experience

  1. Senior Product Manager
    Jun 2025 - Present
    McKinsey & Company · 1 yr 5 mo · Full-time · Singapore
    • Ran 99 customer interviews before writing the first spec.
    • Grew marketplace revenue from $2 million to $20 million ARR.
    • Killed 8 features nobody used and shipped the 4 that customers asked for.
  2. Product Manager
    Dec 2023 - Jun 2025
    Naver · 1 yr 6 mo · Full-time · Singapore
    • Killed 7 features nobody used and shipped the 2 that customers asked for.
  3. Associate Product Manager
    May 2020 - Dec 2023
    Tencent · 3 yr 7 mo · Full-time · Singapore
    • Ran 182 customer interviews before writing the first spec.
    • Took marketplace activation from 27% to 44% in three quarters.

References

No references yet.

Education

  1. Singapore Management University
    BBM, Business Administration
    2015 - 2019

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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