Zoey Keller
SHead of Marketing, Mosaic Ops - analytics · editorial · copywriting
- Mosaic Ops
- Philadelphia, PA · ET (UTC-5)
- 12+ years experience
- Georgia Tech
- English
Messaging unavailable
Overview
Head of Marketing at Mosaic Ops, focused on content and SEO. Built a library of 642 articles that still drives sign-ups. Before that: Pfizer and Capital One. Most at home with analytics and editorial. Volunteer coding coach for school students.
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- Working sessions on launches
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Skills
analyticscontent strategyeditorialcopywritinglaunches
Experience
- Head of MarketingFeb 2026 - PresentMosaic Ops · 8 mo · Full-time · Philadelphia, PA
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
- Grew organic traffic from 69k to 840k monthly visits.
- Launched 13 campaigns, 3 of them in new markets.
- Content Marketing LeadFeb 2023 - Feb 2026Pfizer · 3 yr · Full-time · Philadelphia, PA
- Built a library of 764 articles that still drives sign-ups.
- Launched 4 campaigns, 5 of them in new markets.
- Marketing DirectorDec 2019 - Nov 2022Capital One · 2 yr 11 mo · Full-time · Philadelphia, PA
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
- Content Marketing LeadNov 2016 - Dec 2019Starbucks · 3 yr 1 mo · Full-time · Philadelphia, PA
- Built a library of 332 articles that still drives sign-ups.
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
- Growth Marketing ManagerAug 2014 - Nov 2016Deloitte · 2 yr 3 mo · Full-time · Philadelphia, PA
- Launched 15 campaigns, 5 of them in new markets.
- Grew organic traffic from 76k to 1120k monthly visits.
Projects
Content and SEO benchmark
2025Reproducible benchmarks comparing editorial and analytics on real workloads.
References
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Education
- Georgia TechBS, Communications2005 - 2009
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