Aaron Horton

Data Analyst, Rogers - R · incrementality · marketing mix modelling

Rogers

Toronto, ON · ET (UTC-5)

3+ years experience

University of Alberta

English

Collaborating Open to work

Messaging unavailable

Overview

I've spent 3 years on marketing analytics - first at Wealthsimple, now at Rogers. Wrote the metric definitions the leadership team reviews every week. Previously at Wealthsimple. Board member at a local non-profit.

Good reasons to reach out

Roles in marketing analytics
Collaborators for my side project
Speaking or podcast invitations
Working sessions on R

Please don't message about

SEO and link-building offers
Survey or panel invitations
Agency or outsourcing pitches

Replies within two days

Skills

SQLattributionmarketing mix modellingRincrementalityLooker

CollaboratingLooking to collaborate

closes in 3 months

Looking for collaborators on an open-source marketing mix modelling toolkit

Project: An open-source marketing mix modelling toolkit
Skills needed: SQL, attribution
Time commitment: Part-time
Outcome: Open-source release

A few hours a week. Some groundwork already done.

Toronto, ON · remote OKattributionrlooker

Open

Open to workLooking for a role

closes in 3 months

Open to Data Analyst roles at pre-seed e-commerce companies

Target roles: Data Analyst
Level: Mid
Industries: Fintech, Logistics
Work mode: Remote
Available: 90 days notice
Work authorization: Authorized to work in the ON
What I'm looking for: Hands-on work on attribution with room to mentor.
Not interested in: Contract-only roles

3 years in marketing analytics. Strongest at incrementality and R. Available immediately.

Toronto, ONincrementalitylookersql

Open

Experience

Data Analyst
Sep 2025 - Present
Rogers · 1 yr 1 mo · Full-time · Toronto, ON
- Replaced 20 hand-built dashboards with one metrics layer people trust.
- Taught SQL to 142 non-analysts.
- Wrote the metric definitions the leadership team reviews every week.
Data Analyst
Oct 2023 - Sep 2025
Wealthsimple · 1 yr 11 mo · Full-time · Toronto, ON
- Wrote the metric definitions the leadership team reviews every week.

Projects

Open-source attribution toolkit

2024

A small library for marketing analytics that 693 developers star on GitHub.

Write-up: marketing analytics in practice

2023

A long-form guide to marketing analytics for people starting out.

References

No references yet.

Education

University of Alberta
BSc, Computer Science
2019 - 2023

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