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Sample profile. This is an example profile that shows how Introworth works, not a real person. You can send a message to try the flow, but nobody reads or replies to it and you are never charged.

Adam Shelton

Sample profile

Content Marketing Lead at Disney | ex-Kaiser Permanente

Works at
Disney
Location
San Diego, CA · PT (UTC-8)
Experience
7+ years experience
Education
Yale University
Languages
English
Advising
Message Connect

Overview

7 years in marketing, the last 4 at Disney, where I work on the content team. Grew organic traffic from 199k to 929k monthly visits. Most at home with events and analytics. I write short fiction no one reads.

Good reasons to reach out
  • Advice on content and SEO
  • Second opinions on copywriting decisions
Please don't message about
  • Unpaid work or spec projects
  • SEO and link-building offers

Answers in batches on Fridays

Skills
analyticscopywritingeditorialeventscontent strategy
AdvisingOpen to advising
closes in 3 months

Open to advising Series A teams on events

Topics
content and SEO, copywriting, analytics
Format
Office hours
Terms
Free for early founders
Capacity
One call a month
Best for
First-time founders

7 years of content and SEO. Can review plans, decks and hiring loops.

San Diego, CAanalyticseventscopywriting
Open

Experience

  1. Content Marketing Lead
    May 2022 - Present
    Disney · 4 yr 6 mo · Full-time · San Diego, CA
    • Hired and trained a content team of 7.
    • Launched 4 campaigns, 2 of them in new markets.
  2. Marketing Associate
    Oct 2019 - May 2022
    Kaiser Permanente · 2 yr 7 mo · Full-time · San Diego, CA
    • Grew organic traffic from 83k to 852k monthly visits.
    • Built a library of 687 articles that still drives sign-ups.

Projects

Content and SEO benchmark
2023

Reproducible benchmarks comparing editorial and events on real workloads.

Write-up: content and SEO in practice
2022

A long-form guide to content and SEO for people starting out.

References

No references yet.

Education

  1. Yale University
    BA, Marketing
    2015 - 2019

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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