Skip to content
Sample profile. This is an example profile that shows how Introworth works, not a real person. You can send a message to try the flow, but nobody reads or replies to it and you are never charged.

Alejandra Ortega

Sample profile

Director of Design · User research · jobs to be done

Works at
Coinbase
Location
Miami, FL · ET (UTC-5)
Experience
11+ years experience
Education
Purdue University
Languages
English
Co-founder
Message Connect

Overview

I've spent 19 years on user research - first at Disney, now at Coinbase. Cut support tickets about research by 23% with clearer copy and states. Ran 52 usability sessions and turned them into a research repository. Most at home with jobs to be done and service design. Collector of fountain pens.

Good reasons to reach out
  • People who want to build this with me
  • Working sessions on jobs to be done
  • Second opinions on usability testing decisions
Please don't message about
  • Generic networking requests
  • Logo contests
  • Agency or outsourcing pitches

Best reached early in the week

Skills
interviewsusability testingsynthesisjobs to be doneuser researchservice design
Co-founderLooking for a co-founder
closes in 3 months

Looking for a technical co-founder for carbon accounting for schools in tier-2 cities

The idea
Carbon accounting for schools in tier-2 cities
Stage
Idea
I bring
11 years in user research
Looking for
Technical co-founder who has shipped B2B software
Commitment
Full-time now
Location
Miami or remote

I bring 19 years of user research (currently Coinbase). Ideally you've built ML systems in production. Have a working prototype and design partners.

Miami, FL · remote OKservice designusability testinguser research
Open

Experience

  1. Director of Design
    May 2022 - Present
    Coinbase · 4 yr 6 mo · Full-time · Miami, FL
    • Shipped the research redesign that lifted task completion 16%.
    • Built a component library 59 engineers ship with every day.
    • Cut support tickets about research by 33% with clearer copy and states.
  2. Design Manager
    Jul 2020 - May 2022
    Pfizer · 1 yr 10 mo · Full-time · Miami, FL
    • Shipped the research redesign that lifted task completion 29%.
  3. UX Researcher
    Sep 2018 - Jul 2020
    Instacart · 1 yr 10 mo · Full-time · Miami, FL
    • Cut support tickets about research by 40% with clearer copy and states.
    • Brought the research flows to WCAG 2.2 AA.
  4. UX Researcher
    Jun 2017 - Sep 2018
    McKinsey & Company · 1 yr 3 mo · Full-time · Miami, FL
    • Brought the research flows to WCAG 2.2 AA.
  5. Staff Product Designer
    Apr 2016 - Jun 2017
    Disney · 1 yr 2 mo · Full-time · Miami, FL
    • Cut support tickets about research by 23% with clearer copy and states.
    • Ran 38 usability sessions and turned them into a research repository.

References

No references yet.

Education

  1. Purdue University
    BS, Human-Computer Interaction
    2003 - 2007

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
Visible to connections

Trusted Partners

SponsoredExplore all sites on OneLifeVibe (opens onelifevibe.com in a new tab)