Alex Boyd

S

Product Marketing Manager at Lululemon | ex-Loblaw

Lululemon
Toronto, ON · ET (UTC-5)
8+ years experience
Rotman School of Management
English
Messaging unavailable

Overview

I've spent 8 years on product marketing - first at TD Bank, now at Lululemon. Launched 10 campaigns, 6 of them in new markets. Before that: Loblaw and TD Bank. Most at home with launches and pricing.

Good reasons to reach out
  • Speaking or podcast invitations
  • Working sessions on competitive intelligence
Please don't message about
  • Generic networking requests
  • SEO and link-building offers

Prefers short, specific messages

Skills
pricingpositioningcompetitive intelligencesales enablementlaunches

Experience

  1. Product Marketing Manager
    Jun 2023 - Present
    Lululemon · 3 yr 4 mo · Full-time · Toronto, ON
    • Grew payments revenue from $8 million to $53 million ARR.
    • Killed 3 features nobody used and shipped the 2 that customers asked for.
  2. Marketing Associate
    Sep 2020 - Apr 2023
    Loblaw · 2 yr 7 mo · Full-time · Toronto, ON
    • Launched 12 campaigns, 6 of them in new markets.
  3. Marketing Associate
    Oct 2018 - Sep 2020
    TD Bank · 1 yr 11 mo · Full-time · Toronto, ON
    • Launched 11 campaigns, 5 of them in new markets.

References

No references yet.

Education

  1. Rotman School of Management
    MBA, Business Administration
    2019 - 2021
  2. McMaster University
    BEng, Economics
    2014 - 2018

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