Alex Hansen

Director of Product at Lululemon | ex-Microsoft

Lululemon

Montreal, QC · ET (UTC-5)

12+ years experience

OCAD University

English, French, Spanish

Co-founder

Messaging unavailable

Overview

I lead onboarding and activation at Lululemon in Montreal. Took growth activation from 24% to 47% in three quarters. Before that: Microsoft and Cohere. Most at home with growth and experimentation. I coach a junior basketball team.

Good reasons to reach out

People who want to build this with me
Speaking or podcast invitations

Please don't message about

Unpaid work or spec projects
Generic networking requests
Offshore staffing offers

Replies on weekends

Skills

lifecycleuser researchgrowthSQLexperimentation

Co-founderLooking for a co-founder

closes in 3 months

Looking for an operations co-founder for warehouse robotics for gig workers

The idea: Looking for an operations co-founder for warehouse robotics for gig workers
Stage: Prototype
I bring: 15 years in onboarding and activation
Looking for: Product-minded engineer
Commitment: Full-time after funding
Location: Montreal or remote

I bring 13 years of onboarding and activation (currently Lululemon). Ideally you've run operations in the Nordics. Have a working prototype and design partners.

Montreal, QC · remote OKsqllifecycleexperimentation

Open

Experience

Director of Product
Mar 2026 - Present
Lululemon · 7 mo · Full-time · Montreal, QC
- Grew growth revenue from $5 million to $46 million ARR.
- Took growth activation from 35% to 55% in three quarters.
- Cut time-to-first-value for new growth customers from 19 days to 3.
Product Manager
Jan 2023 - Mar 2026
Microsoft · 3 yr 2 mo · Full-time · Montreal, QC
- Launched the growth product in 8 markets.
- Killed 7 features nobody used and shipped the 4 that customers asked for.
Senior Product Manager
Sep 2019 - Jan 2023
Cohere · 3 yr 4 mo · Full-time · Montreal, QC
- Took growth activation from 25% to 47% in three quarters.
- Killed 8 features nobody used and shipped the 4 that customers asked for.
Product Manager
Feb 2017 - May 2019
Meta · 2 yr 3 mo · Full-time · Montreal, QC
- Took growth activation from 34% to 48% in three quarters.
- Killed 6 features nobody used and shipped the 2 that customers asked for.
Associate Product Manager
Dec 2014 - Feb 2017
Canadian Tire · 2 yr 2 mo · Full-time · Montreal, QC
- Cut time-to-first-value for new growth customers from 20 days to 4.
- Killed 6 features nobody used and shipped the 3 that customers asked for.

Projects

Onboarding and activation benchmark

2024

Reproducible benchmarks comparing experimentation and growth on real workloads.

References

No references yet.

Education

OCAD University
BDes, Economics
2009 - 2013

Details

Compensation expectations

What they are targeting for their next role.

Visible to connections

Direct contact details

Direct email and a scheduling link.