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Overview
Content Marketing Lead at Etsy, focused on content and SEO. Hired and trained a content team of 3. Launched 20 campaigns, 3 of them in new markets. Before that: Oracle and Lockheed Martin. Most at home with content strategy and analytics. I tinker with 3D printers.
Good reasons to reach out
- Thoughtful intros to people in my field
- Working sessions on copywriting
Please don't message about
- Generic networking requests
- Courses and coaching offers
- SEO and link-building offers
Answers in batches on Fridays
Skills
editorialcontent strategyanalyticscopywriting
Experience
- Content Marketing LeadDec 2023 - PresentEtsy · 2 yr 11 mo · Full-time · San Francisco, CA
- Built a library of 818 articles that still drives sign-ups.
- Launched 11 campaigns, 4 of them in new markets.
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
- Growth Marketing ManagerFeb 2022 - Dec 2023Oracle · 1 yr 10 mo · Full-time · San Francisco, CA
- Hired and trained a content team of 5.
- Built a library of 513 articles that still drives sign-ups.
- Marketing AssociateOct 2019 - Feb 2022Lockheed Martin · 2 yr 4 mo · Full-time · San Francisco, CA
- Launched 20 campaigns, 3 of them in new markets.
- Built a library of 562 articles that still drives sign-ups.
References
No references yet.
Education
- Stanford UniversityBS, Communications2015 - 2019
Details
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Direct contact details
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